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Table of Contents

Asheville, North Carolina is a Unique Place

Asheville is a valuable gem in North Carolina, and your business would be wise to target Asheville, NC with SEO.

Services We Offer

Search Engine Optimization
Website Design and Redesign
Website Management
Social Media Marketing
Content Writing
Reputation Management
Website Audit
Lead Generation & Conversion
WordPress Development & Site Security
Video Marketing

Start Ranking in Asheville, NC Today.

Asheville SEO is a term that frequently comes up when it comes to the topic of effective SEO strategies.

There are many different tactics you can use to rank higher on search engines, most notably Google.

Fortunately for us, there are some really great SEO companies in Asheville with experts who have years of experience and know how to implement these techniques successfully.

If you’re looking for more information about this subject or want help implementing them yourself then continue reading!

Before we get started, we need to define some key terms and explain how they relate to SEO.

What is SEO anyways?

When people say “SEO” they’re referring to search engine optimization or maximizing your site’s visibility on Google.

The more visible you are the higher up you will rank for certain keywords and phrases that potential customers might be searching for online.

SEO is a process that can be divided into two main categories on-page optimization and off-page optimization.

On-Page Optimization

This is the stuff you do on your website to make it more visible to search engines.

Off-Page Optimization

This is the stuff you do outside of your website to make your website more visible to search engines.

The most important thing you can do as a beginner is learn the basics of on-page SEO and implement those changes across all pages of your site.

You will notice that some companies have hundreds or even thousands of backlinks pointing to their main page, but they only have one article that’s optimized for SEO.

If you want to rank higher on Google, then it is very important that all of your pages are properly configured and optimized with the right keywords in order to drive more traffic to your site!

What Is Keyword Research?

Keyword research is used by companies like Asheville seo experts who know what customers are searching for and how to use the right keywords on their site in order to rank higher.

Keyword research can be very complicated if you don’t know what you’re doing, but it is a crucial step that we’ll walk through together below:

How To Do Keyword Research For Your Site (on-page optimization)

The first step to optimizing a page is choosing the right keywords.

You want to use long-tail keywords that have low competition and high search volume as those are going to drive traffic on your site the most!

In order to find relevant, profitable keywords you need some type of tool or software.

There are many different keyword research tools out there, but the most popular (and free) one is Google’s Keyword Planner.

Once you have a tool like this it’s easy to find keywords that are relevant to your business and start including them on your site!

How To Find Competitor Keywords (off-page optimization)

Competitor analysis is the process of reverse engineering your competitor’s website to find out what SEO techniques they are using to rank higher.

This can be done manually by visiting their site and taking note of all of the different keywords they are targeting, or you can use a tool like MozBar which will show you all of the information you need right in your browser!

Once you have this information it’s easy to compile a list of keywords that your competitor is targeting and start using them on your site as well!

Step-by-Step Guide to Improving Your Search Engine Rankings in Asheville

Now that we’ve gone over some of the basics, let’s get started with our step-by-step guide on how to improve your SEO:

Step One: Configure On-Page Optimization

The first step is to make sure that all of your pages are properly optimized for search engines.

This means the title tag, meta description, URL structure and more!

If you want help with this then reach out to Asheville seo experts for assistance today!

Step Two: Create Relevant Content

The next step is to create content that your customers want to read.

Focus on long-form, tactical content marketing articles that are going to be helpful for your readers.

Techniques like this along with using the right keywords are what are going to drive traffic on your site!

Step Three: Internal Linking

You should always be linking to other pages on your site within the content that you’ve written.

This is going to help with crawlability and it will also show search engines that there are more resources for users inside of your website!

Step Four: Publish & Promote Your Content

The next step is to publish your content and promote it like crazy!

You want to make sure that as many people as possible see your amazing new content.

One great way to do this is by using social media, email marketing, and other distribution channels to get the word out there!

Step Five: Acquire Backlinks

The final step is to start acquiring links from other sites.  This can be done by guest posting on popular industry blogs, or even reaching out to people in your network who might be able to help.

Link building is a long process, but it’s one of the most important things you can do for your SEO!

Asheville seo experts can help you configure on-page optimization, create relevant content, internal link correctly and more.

They know how to improve your website’s search engine rankings, so reach out to them today!

Step Six: Keyword Research

You need to identify the right keywords to target and then optimize your site around them.

This can be done with a tool like Google’s Keyword Planner, which is free to use.

Once you have a list of relevant keywords you can start using them in your content, optimizing your pages and targeting them with ads!

Step Seven: Connect your site to Google Search Console

After you’ve been publishing content for a while, the next step is to make sure that your site is properly configured in Google Search Console.

This will give you insight into how search engines are crawling and indexing your website!

Step Eight: Make Sure Your Site Is Mobile-Friendly

One of the top priorities right now is to make sure that your website is mobile-friendly.

This is because more and more people are using their phones and tablets to browse the internet, so you need to make sure that your site looks great on all devices!

Step Nine: Use Social Media for Promotion

Social media can be a powerful tool for promoting your content.

You want to make sure that you’re using the right platforms and finding relevant users who would be interested in what you have to say.

We recommend reaching out on Facebook, Twitter, Instagram and TikToc!

Step Ten: Optimize Your Site for Local Search Engines Like Google My Business & Bing Places For Business

Search engines like Google My Business and Bing Places for Business are great resources if you’re trying to drive local traffic.

After all, most people will search locally before they do anything else!

Make sure that your business is listed on these sites by following the steps in this blog post, or reach out to Asheville seo experts today!

Step Eleven: Optimize your Site for the SERP

This step is to make sure that you’re taking advantage of all the different optimizations that are available in the SERP.

Things like rich snippets, schema markup, and sitelinks can help improve your website’s visibility and click-through rate!

Step Eleven: Analyze Your Results & Adjust Your Strategy

The final step is to constantly analyze your results and adjust your strategy accordingly.

This means tracking your website’s rankings, traffic, and conversions over time so you can see what’s working and what needs to be changed!

SEO is not a one-time thing, it’s an ongoing process that needs to be constantly tweaked and adjusted in order to achieve the best results.

Why hire an expert Asheville SEO company?

If you are looking for the best way to improve your site’s search engine rankings then look no further than hiring an expert Asheville SEO company today!

By working with a professional SEO consultant they will be able to help guide you through this process and make sure that all of your websites needs are being met.

Not only is it beneficial from an optimization standpoint, but it also allows you to focus on what matters most: growing your business!  

Final Thoughts

SEO can be a daunting task, but with the right tools and information it’s easy to get started!

In this article we went over some of the basics of SEO and how you can use it to improve your website’s rankings.

We also talked about why hiring an expert Asheville SEO company is beneficial, and what they can do for your website.

Now that you’ve learned all of this, what are you waiting for?

Hire an expert Asheville SEO company today to start seeing results!

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