Top 30 Best Optometry Websites in 2024

Having a website that looks great is not enough to get people to do business with you.

You also need a design that converts visitors into paying customers.

If your optometry practice isn’t getting the kind of online traffic or leads you’d like, it’s time for an upgrade!

We have worked on hundreds of digital projects across the country.

Our clients are seeing results in terms of more phone calls, appointments, and sales. We can help you too!

Table of Contents

Best Guide to an Attractive Optometrist Website

Eye care professionals are often put in the difficult position of having to convince people that their services are worth it.

This is especially true for optometrists, who have to sell eye exams and glasses without being able to touch or see what they’re talking about.

Good website design can go a long way towards helping them do this, so we’ve compiled a list of the 30 best optometrist website design examples for you!

Why Should You Have a Top Optometry Website?

Your website is a reflection of your company and tells the world all there is to know about you and your business from afar.

As a result, if your website is messy, has bugs, and has poor usability characteristics, you are in big trouble.

What Are Common Problems With an Optometrist Website?

The most serious challenge that eye doctors, like optometrists, encounter once they decide to develop their own website is a lack of understanding about what constitutes good design.

Some of the most common problems with optometry websites include:

– A lack of focus on the needs of users and their goals

– Poor or nonexistent branding that undermines trust and professionalism

– Cluttered or outdated designs make it hard to find information

– Lack of responsiveness or mobile optimization, making it difficult to view on devices other than a desktop computer

What Should You Consider When Redesigning Your Optometry Website?

When it comes to redesigning your optometry website, there are a few key points you need to keep in mind. Here are some of the most important ones:

Keep It Simple

Designing an optometry website doesn’t have to be complicated – in fact, keeping things simple is often the best approach.

Try to limit the number of pages on your website, and make sure each page is easy to navigate.

Make it Mobile-Friendly

With so many people using their smartphones and tablets to access the Internet, it’s important to make your optometry website mobile-friendly.

This means designing it so that it looks good and works well on mobile devices – and it also means keeping the page load speed to a minimum.

Use Images and Videos

People like images, especially on websites–which is why you should make sure your optometry website includes plenty of them.

If possible, use videos as well; this will help people get a better idea of what they can expect by visiting your clinic.

Include a Blog

A blog can be a great way to keep people engaged with your optometry website. It’s also a good way to share news and updates, as well as provide helpful information for patients.

Make it Easy to Contact You

People should be able to easily contact you if they have any questions or concerns about their eye health.

This means including your contact information on every page of your website, as well as making it easy to find.

If you’re thinking about redesigning your optometry website, keep these tips in mind. By following them, you can create a website that is both appealing and effective.

Layout, Theme, and Color

When you start a company, the first thing you do is pick a name for it and figure out what kind of theme and colors would go well with it.

When it comes to website management, there’s no doubt about it: employing the same technique is the best option.

When we talk about the ideal website for an optometrist, there’s no reason why it shouldn’t follow conventional healthcare website design.


A responsive optometry website is a must-have on all fronts. Not only does it improve your SEO, but it’s also beneficial to your company as a whole.

When a user has a good experience with your mobile website, they are more likely to buy the product if not.

They will either go somewhere else or seek for another online business. Furthermore, if you use blogging and social media in your optmology website marketing plan, you’ll receive increased traffic from that point forward.

Having a mobile-friendly optometry website is beneficial to you, especially since 55 percent of social media usage happens on a smartphone.


Your homepage is, without a doubt, the most essential page on your entire website. This is the page people will land on when they visit your website.

It’s also a great way to get attention from potential patients by giving them an idea of what you offer and who you are as a person.

In addition, making sure it looks aesthetically pleasing plays a major role in drawing in new visitors and encouraging them to return later for their eye care clinics needs like prescription eyeglasses or contact lenses.


It’s crucial for practically everything. If you want your website to be one of the finest optometry websites on the internet, you need to invest a lot of time and effort into it.

Make an effort to make your website understandable even by someone who isn’t well-versed in medical procedures or medical equipment.

You’ll be fine when you add testimonials from happy customers, a few scientific papers debunking popular optometry misconceptions and lore, and some debunked myths and legends about optometrists.

Page Speed

Optometry websites should have a fast page speed. This is essential if you want people to come back for more in the future.

It’s also important that your website loads quickly when someone would like to find out about their eye health or get an optometric examination done at a nearby clinic, too!

The faster your webpage responds and downloads, the better it is for you.

Don’t Make Your Website Too Complicated

When you’re trying to improve your optometry website, don’t go overboard. You want the simplest and most straightforward design that highlights all of your company’s best qualities.

If it takes forever for people to find basic information about what you do or who is in charge of running things, they’re going to get frustrated and leave.

Include an “About” Page

This is one of the most important pages on your website, and it should be given just as much attention as the homepage.

The about page is a place where you can talk about yourself and your team, what got you into optometry, and what you recommend for people who would like to take better care of their eyesight.

This is where your personality really shines through the most. Make sure it’s not overwhelming or too complex; just highlight all that makes you special in a few sentences!

Optometry Blogs

If you’re going to have an optometry blog, don’t just write blog posts without any substance.

You want to make sure you’re not only offering useful information but also encouraging visitors and patients to come back for more!

Focus on giving them something they can really use when it comes to their vision needs like prescription eyeglasses or contact lenses.

Pay attention to what’s going on in the community, too. You can write blog posts that touch upon important topics and give your two cents!

Optometry Social Media

If you’re using social media to promote your optometry clinic or business, make sure it works well with what you’ve got going on online already.

Don’t just randomly post on social media without a plan in place.

Make sure to include posts that mesh well with the overall feel of your website, and always make sure they’re engaging!

If you can get people interested in what you have going on online, then it will be easier for them to look into getting prescription eyeglasses or contact lenses from an optometry clinic close to them.

20 Best Optometry Websites That Know What They Are Doing

Although this may seem to you as a hefty list but these following designs can help you market your optometry business.


JINS is a world leader in the manufacture of prescription lenses, and its Vision Care Center offers branded eyeglasses and sunglasses.

The concept behind JINS prescription eyewear’s website as well as the website itself is very smart because prescription glasses are something that takes a backseat to fashion. Now, what JINS prescription eyewear has done is that it has made eyeglasses and sunglasses something of a fashion statement.

The website’s design is very simple and minimalistic but it does not compromise on the content.

The website has a very interactive feel to it because of which you are sure to have no problems in terms of navigation as well as readability.

The website’s low bounce rate and high amount of organic traffic are compelling reasons to choose it, but the page speed is another strong indicator.

The appealing layout of the homepage with all-around clean lines and carefully structured drop-down menus complements the site nicely.


Who doesn’t like a fun questionnaire that reveals fascinating facts about your personality?

This Warby Parker marketing technique is not only effective, but it’s also enough to get people to open their wallets and purchase the product.

Not only that, but the website is extremely appealing. The pictures are accurate, informing consumers of the many different frame styles available.

This is a positive thing because most individuals are unaware of prescription eyeglasses shape, color, or material.

Except for a couple of flaws, this may be one of the greatest optometry websites on the list.

The website takes 14 seconds to upload, which isn’t a good thing since a 10 second upload limit is acceptable.

Furthermore, while they are extremely creative with pictures, the material on the page is rather limited, putting this website into the red zone.


Not only did the website’s creator put a lot of time and effort into it, but his or her name, perspectiveyes, is an indication that he or she invested a significant amount of time and effort into the website.

It’s a well-built site with an excellent 8 second load speed. The homepage is tidy and well-designed, providing plenty of information about a variety of topics. People who require eyeglasses are referred to as patients at this clinic.

As a result, having office hours on the website is beneficial. Although the website loads quickly, it pales in comparison to other fantastic ophthalmology sites.

4. bayridgefamilyeyecare

Bayridge Family Eyecare is a Brooklyn-based family optometry practice. The website, like the name implies, has a comfortable atmosphere about it.

Bayridge Family Eyecare is going for something more traditional and homely rather than trendy and sophisticated, and it’s working.

The loading speed of this website is fantastic, with a 2.1-second wait time.

They not only post eyecare blogs on a regular basis, but they also provide information about their store and the google maps link to it on the homepage, Bayridge Family Eyecare understands what they’re doing.


Battery Park Division has developed a new way of building and designing websites, in contrast to some of the top optometry sites out there.

The website loads in 5 seconds, which is excellent. Their homepage is basic in style and simply links to all of the relevant pages that visitors are seeking for.

Inclusion of enough content on the site to adequately inform its users without being wordy.


In today’s technological world, everyone has their own distinct and one-of-a-kind approach to building their own website.

There are so many alternatives available that anybody can do anything and create a website that reflects their personality as well as their business. Mott Optical has done just that.

When the website is first loaded, we are immediately taken to a landing page with the most recent updates and some of the greatest features of the site. It is stylish, elegant, and distinctive.

The website’s design and theme are also commendable. This website, with a white background cluttered with colorful pictures and all sorts of fascinating images, is certainly on the shortlist of best optometry websites.


The three aspects that immediately stand out in every way about the website are as follows: The slider on top displays the finest parts of the website, and it’s at home.

The next two elements are critical to have in any excellent optometry website, such as locating a store near you and booking an exam.

Giving consumers the option to locate a shop near them rather than driving them on a goose chase is an effective strategy for gaining loyalty.

Furthermore, allowing users to book an appointment without having to go through the trouble of finding a contact number and making the call is also a smart idea.

The 8.9 seconds it takes for the entire website to load certainly makes it one of the greatest optometry websites on our list.


Dr. Jew of vision source understands the importance of not beating around the bush and getting directly to the point.

We are greeted to a black and yellow background as soon as the website has finished loading on its homepage, which takes just 8.4 seconds to load completely.

While a black and yellow design rarely works, it does well for this website.

Furthermore, the first thing we notice when the website comes up is a contact number to book an appointment or the option to do so online.

Both of these are beneficial for visitors since they are immediately apparent. At the bottom of the page, patients’ forms, their services, and office hours that may be viewed at a glance by visitors may be seen.

It appears that Dr. Jew has given importance to putting forth its finest effort, and it seems to be paying off.


Check. Check, check, check! The design is lovely and the colors are fantastic. The theme and color scheme are great.

Everything is presented for everyone to see at the first glance on the home page, from services to office hours and contacts.

Every single page in the footer contains office hours and contact information, including every post in my feed (except this one).

It takes less than 10 seconds to completely load. Online locations have been included so that you may access them quickly.

With a load time of 2 seconds, this is an excellent starting point for your own optometry website.

It’s sleek, stylish, attractive, modern, and fully equipped to attract and keep users on the site for a long time.

Eye Gotcha knows what they’re doing, so they stay on this list.


Eyes On You Optometry’s website is a charming collection of understated humor. Of course, they have the cheeky title part down pat right away.

Despite that, they do have everything they need on their slideshow-style website. The philosophy section of the home page is followed by a glimpse at their services and the brands they like.

This method appears to be working for them, as the site loads in less than a second and while there isn’t much content on the website, what there is is plenty enough.


Yet another website that understands exactly what it’s doing and precisely what it wants to achieve.

Pacific Rims Optometry takes 3.5 seconds to load completely, and it includes everything a great optometry website should include on the first page.

Their homepage has all of their services, contact information, favorite brands, and the ability to make an appointment, which is all there.

They’ve done a fantastic job without being overly complicated.


The header and footer are excellent locations on a website for important information.

The fact that the header and footer stay consistent throughout the site, and that they contain everything wonderful.

From contact information to various social media connections to the ability to book an appointment online, this includes everything a visitor would need.

This ensures that making an appointment will be simple for a visitor.

Furthermore, having a fast 4.8 second load time and a useful, content-rich blog isn’t bad either.


The best features of the website are shown on a beautiful, clean, and modern homepage with all that is excellent about it.

A two-level drop-down menu allows you to smoothly navigate and redirects you to the page you’re searching for.

The bay San Francisco Bay Area offers spectacular views, so nothing can go wrong with a website like this one.

Veo opticians clearly know what they’re doing both as eye care professionals and optometrists’ websites.

Their website loads in less than 2.3 seconds, which is fantastic. You’ve got an exceptional case study in your hands when you add up all the content on the page.


The Monroe Family Eyecare wanted a minimalist and homely appearance. We think they’ve gotten it down pat, too.

This optometry website is an excellent example to follow with a straightforward layout and the blue theme running throughout.

They provide all of the essential information that any good eye-care website must have, as well as loading in fast at 4 seconds..


It appears that JC Penny Optical has a fun, colorful attitude in all aspects of life. Their homepage, like a glossy magazine cover, gets the attention it deserves on all fronts.

Unlike other great optometry websites, JC Penny offers a virtual try-on option. Along with all of the basic features, having a virtual try-on is wonderful for an optometry website.

The site takes 9.4 seconds to load initially before becoming responsive and attractive enough to distract visitors from the fact that the website took so long to load.


Regardless of what, Dr. Silani is well aware that collage will never get old.

We see that Bheyeguy has contact information for scheduling an appointment online listed right underneath the header.

The website takes less than 8 seconds to load, which is a little excessive. But seeing as how everything a visitor might need is readily available on the homepage, this isn’t a major issue.


The website of Optikos Optometry has all the information a potential customer needs.

From contact details to location, services, and online booking, everything is included on the site’s header.

Everything is organized on the one-level menu of the OptimosOptometrist website as well, which is also shown in the header.

The website loads quickly (4.6 seconds), it navigates smoothly, and it has appealing pictures of the store on its homepage with updates and special offers, making it stand out above other sites. And that’s enough to keep visitors interested for now.


The practice’s website is also premium and cutting-edge, with a sleek and modern design.

The site’s theme may be stylish and current. However, it is brimming with information intended to educate visitors about what Richlin Eye is composed of. What more can you ask for from a 2.7-second load time?


Endless scroll is a beautiful choice for websites, especially those with gossip blogs.

These sites typically have a large page size as well. A big page size isn’t frequent on optometry websites, unlike the aforementioned ones.

They generally prefer quick loading pages that aren’t too big. However, CCRS Clear Vision understands how to work with a huge page size of course.

Filling it with all of the relevant information about them may provide a new user everything they need to know.

While it may not be suitable for most websites, it appears that this method is working for them incredibly well.

This website delivers a lot of eye-catching features. The bright, distinctive colors used in the design are a delight to look at.

A die-for theme with a colorful and well-designed layout is an appealing combination that has something going for it.

Although they may improve their font quality. The amount of data on the page more than compensates for the font and the webpage’s sluggish load time.

21. Perfecting Eyes

Perfecting Eyes have a modern and sleek design. They keep their audience engaged with quick loading times, interesting visuals, and easy-to-use menus.

While some sites may not be as flashy as others, they make up for it in other ways that are essential to an optometry website’s success.

22. Eyemart Express

They keep their website simple, with an easy to navigate menu bar and ample white space throughout the page.

The font is large and clear, making it perfect for those who are looking for information on contact lenses, glassesites that are beautifully laid out, sleek, and easy to navigate will most likely catch a large number of visitors’ attention.

They may even be able to retain their interest throughout the entire website with an adequate amount of engaging content.

23. Eye Health Source

Eye Health Source has a very minimalist layout that is still able to convey all of its information in a simple way that anyone can understand without feeling overwhelmed by too much clutter or distractions.

The homepage, modern designs that are easy to navigate and provide ample white space will make sure your website is able to attract a large number of visitors.

24. Eye Love

Eye Love has a very simplistic and elegant design that is pleasing to look at and easy to navigate.

They provide all the essential information on their homepage, without bombarding visitors with too many items that have a modern, sleek design with an easy-to-use menu that will keep your audience engaged throughout the entire website.

They may not be flashy, but they will make up for it in other ways. Keep your site simple and streamlined to ensure that visitors can find the information they need without any trouble.

25. E-Commerce Optometry

E-commerce optometrists are still able to keep visitors interested because of an attractive design. They make up for their lack of a lot of content with an engaging, eye-catching design that grabs attention.

Their website has bright colors and easy-to-use menus that will keep visitors engaged and interested in what they have to offer.

Although their website is simple, it still provides all the essential information that someone would need.

26. Eye Doctor Directory

Eye Doctor Directory has a very sleek and professional design that is sure to impress visitors.

They provide a lot of essential information on their website, without cluttering it up with too many items.

This makes it easy for visitors to find the information they need without getting overwhelmed.

27. Eyeglass World

Eyeglass World has a modern, sleek design that is eye-catching. They make up for their lack of content with an engaging, easy-to-use layout that makes it simple to navigate through the website.

Their website is also very easy to understand, without any complex jargon that can be confusing for visitors.

They have a lot of information on their website, but it is all laid out in a way that visitors can easily understand.

28. Eye Doctor Reviews

Eye Doctor Reviews has a modern and sleek design that makes it easy to navigate through the website.

They provide all of the essential information on their homepage, without bombarding visitors with too many items.

Their website is also very clean and easy to understand, which will make it an enjoyable experience for visitors.

This blog post is written with the intent to inform and educate readers about optometry website design. If you found this article helpful, please share it with your followers!

29. Eye Exams Online

Eye Exams Online has a modern and sleek design that makes it easy to navigate through the website.

They provide all of the essential information on their homepage, without bombarding visitors with too many items.

Their website is also very clean and easy to understand, which will make it an enjoyable experience for visitors.

30. Eye Site Directory

Eye Site Directory has a modern and sleek design that makes it easy to navigate through the website.

They provide all of the essential information on their homepage, without bombarding visitors with too many items.

Their website is also very clean and easy to understand, which will make it an enjoyable experience for visitors.

The Bottom Line

So there you have it, the 30 best optometry website designs to keep your audience engaged.

All of these sites have something special that makes them stand out from the rest, whether it’s their flashy design or their wealth of information.

Keep this list in mind when designing or redesigning your own optometry website – you can’t go wrong with any of these top contenders!

FAQ About an Optometrist Web Design Agency

How much does an optometrist website design cost?

An optometrist website design can cost anywhere from $500 to $15000+, depending on the level of customization and complexity involved.

High-level websites usually involve more advanced features, such as an online appointment book and e-commerce capabilities.

What is the best optometry website design?

There isn’t really a “best” optometrist website. Every practice has different needs and requirements, so the best design for one business may not be the best for another.

That being said, all of the designs on this list are top-notch and sure to impress your visitors!

What should I include on my optometrist website?

Some of the most important items to include on your optometry website are:

-An overview of your practice

-A list of services you offer

-Information on eye exams and contact lenses

-Location and hours of operation

-Customer testimonials

-A blog or news section to keep visitors updated on the latest optometry news and trends.

Should I post on Social Media?

Yes! Social media is a great way to connect with your audience and keep them up-to-date on the latest news and events from your practice.

Some popular social media platforms include Facebook, Twitter, Instagram, and LinkedIn.

What are some common web design mistakes optometrists make?

Some of the most common web design mistakes optometrists make include:

-Not having a mobile-friendly website

-Using complex jargon that visitors can’t understand

-Not including enough information on services and products

-Not keeping website content updated regularly.

How often should I update my optometrist website?

You should update your optometrist website at least once a month, if not more frequently.

This will help keep your content fresh and relevant, and it will also show visitors that you’re actively engaged in your business.

What is the best web design software for optometrists?

There isn’t really any “best” web design software for optometrists.

However, some of the most popular software programs include Adobe Dreamweaver and Microsoft Expression.

What is optometry website hosting?

Optometry website hosting refers to a service that allows you to upload your optometrist site files onto a server so that it can be accessed by visitors online.

This makes it easier for people to access your website, and it also helps you save money on bandwidth.

What can a digital marketing agency do for my optometrist business?

A digital marketing agency can offer a variety of services to help improve your optometrist website.

Some of these services include search engine optimization (SEO), social media marketing, and email marketing.

They can also help you create a website that is mobile-friendly and easy to navigate.

What are the benefits of using a digital marketing agency?

Some of the benefits of using a digital marketing agency include:

-Improved website traffic

-Increased brand awareness

-Better ROI on marketing investments

-Cost savings on certain marketing tasks

What is search engine optimization (SEO)?

Search engine optimization refers to the process of improving website visibility in organic search results.

Optometry websites that rank high in search results tend to have a higher number of visitors, so it’s crucial for optometrists to optimize their websites.

What are the types of services a digital marketing agency offers?

Digital marketing agencies typically offer four different types of services:

-Search engine optimization (SEO)

-Social media management/promotion

-Email marketing campaigns

-Online advertising like AdWords and Facebook ads.

What are the benefits of building an optometry website with WordPress?

Some of the benefits of using WordPress for your optometry website include:

-It’s user-friendly and easy to learn, even if you’re new to web design

-The WordPress community is full of helpful resources like tutorials and free plugins

-You can choose from thousands of quality themes or create a custom theme with ease.

-You can also download premium plugins to add advanced functionality to your website.

What is the best optometry website builder?

There isn’t really a “best” optometry website builder.

However, some of the most popular web building programs include Wix and Weebly.

Who can build my optometrist’s website?

Any web design company can build your optometrist’s website. However, it’s important to make sure that the company you choose has experience designing medical websites.

How long will it take for my optometrist website to be built?

It usually takes around 4-6 weeks to have a basic optometry website designed and built. However, more complex websites can take longer to complete.

What are the benefits of having a website for my optometrist?

Some of the benefits of having a website for your optometrist include:

-Increased visibility and online presence

-Improved customer communication and interaction

-Easier access to information about your practice

-Opportunity to sell products and services online

-Increased web traffic and SEO ranking.

What are the benefits of having a mobile-friendly website for my optometrist?

Some of the benefits of having a mobile-friendly website include:

-Smoother navigation on smartphones, tablets, and other devices with smaller screens

-Higher search engine rankings because your site is more accessible to people using their phones or tablets

-More visibility because more people are using mobile devices to search for local businesses.

What is the lowest cost optometry website builder?

Some of the least expensive options include Wix, Weebly, and Jimdo.

However, some free websites will use advertisements that may be distracting or disruptive to visitors’ browsing experience.

What are the benefits of using an optometry website builder?

Some of the biggest benefits to building your own professional optometry website include:

-You’ll have more control over how it looks and functions

-It’s quick, easy, and affordable

-You can build it yourself if you’re tech-savvy enough. However, most website builders offer easy-to-use templates and instructions

-You can add features and functionality that aren’t available on pre-made optometry websites.

What are the disadvantages of using an optometry website builder?

The main disadvantage to building your own optometry website is that you’ll need some technical knowledge in order to do it properly.

Additionally, you’ll need to invest time and effort into creating and maintaining your website. If you’re not comfortable doing this yourself, you’ll need to hire a web designer or developer.

What are some best practices for optometry website design?

Some best practices for optometry website design include:

-Creating easy-to-use navigation

-Using a mobile-friendly design and layout

-Creating calls to action that encourage visitors to contact you or purchase your products

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