What is the best way to get your website ranked well in search engines? You see, simply having a beautiful looking site is not going to cut it anymore.
If you really want your site to earn a spot in the search engine rankings, then there are certain factors that need to be taken into consideration.
Many website designs are simply that: beautiful.
However, there is a great deal more that needs to be done if you want your site to rank well and actually generate traffic from the search engines.
If you’re wondering how this can happen for your website, then continue reading as we go over some of these important factors below:
Before we dive in, it’s important to understand how search engine algorithms work.
Google and other popular search engines use complex algorithms that take into account many different factors when ranking a website.
PageRank is a well-known algorithm used by Google to rank websites.
This is determined by the number and quality of links that are pointing to your website.
The more links you have, the higher your PageRank will be.
However, if one of these websites has a poor link profile, then your website will be negatively affected.
Domain Authority (DA) is a metric created by Moz that measures the strength of a website’s SEO.
This is determined by the number of links, age of the website, MozRank, and other factors.
The higher your Domain Authority, the higher your website will rank in search engines.
One of the most important factors that influence a website’s ranking is its content quality.
Google looks for high-quality content that is useful and relevant to its users.
If your website has low-quality or irrelevant content, then it will not rank well in the search engines.
The user experience of a website is also an important factor that Google takes into consideration when ranking websites.
Site structure and navigation are also important factors that influence a website’s ranking.
If your site is not well-organized or has confusing navigational elements, then it will have difficulty in generating traffic from search engines.
There are also technical factors that influence a website’s ranking.
The loading speed of your site is an important factor, as well as the number and quality of links on it.
If a page takes too long to load or has a poor link profile, then it will not rank well in search engines either.
Now that you have a better understanding of how these algorithms work, let’s dive into some of the best web design strategies that will help your site rank well.
With more and more people using their phones and other mobile devices to search for services and products, having a mobile-friendly website is crucial when it comes to online rankings.
Surprisingly enough, page load time is considered one of the main ranking factors that Google uses in their algorithms.
The faster your pages can load on any device, the better chance you have at earning higher ranks within the SERPs (search engine results pages).
A great way to provide value to potential customers as well as gain more organic traffic from search engines is by creating a blog specific for your industry/niche market.
Having regular updates about relevant topics will not only keep people coming back but also help improve your site’s authority and relevance within the search engines.
Social media can be a powerful tool when it comes to website design and online rankings.
By creating profiles for your company on various social media platforms and actively promoting your content, you will not only help increase brand awareness but also drive more traffic back to your website.
A big part of ranking well in search engines is making sure that your website is properly optimized for them.
This means using the correct keywords throughout all aspects of your site, from titles and meta descriptions to images and anchor text links. Employ an SEO specialist if needed.
One of the most popular trends in website design right now is using high-quality images and videos throughout your site.
Not only do they help add a touch of sophistication but they also can help improve user engagement as well as your site’s overall page rank.
If you have social media profiles for your business, make sure to install social media plugins on your website so that visitors can easily follow you on their favorite platform(s).
This not only helps drive more traffic back to your website but it also allows you to connect with potential customers in a more personal way.
Having customer testimonials on your site helps build trust and credibility with potential customers.
It can also help elevate your business’s authority in the eyes of search engines like Google, which is definitely a good thing when it comes to website design and online rankings.
A great way to increase website traffic and convert more visitors into customers is by offering a valuable lead magnet in exchange for their contact information.
This could be anything from an ebook or whitepaper to a free consultation or trial period.
One of the biggest pet peeves of web users is when they visit a website that’s difficult to navigate.
Not only will this frustrate your visitors but it can also cause them to leave your site without taking any desired actions, such as subscribing to your newsletter or buying a product/service.
Keep your navigation simple and straightforward, using menus and clear labels wherever possible.
As mentioned earlier, page load time is a major ranking factor for Google.
Make sure you use compression tools and caching mechanisms to help speed up your website’s loading times. Employ the services of a web developer if needed.
Choosing the right font and color scheme for your site is definitely a key factor in designing a successful website that ranks well with search engines, not to mention one that’s aesthetically pleasing as well.
Include social sharing buttons on every page of your website so users can easily spread the word about what they find helpful or interesting.
Having clearly defined CTAs throughout all areas of your site will help boost user engagement while also helping improve conversions rates from visitors into customers.
Make sure each CTA has a specific purpose though, such as subscribing to an email list or purchasing a product/service immediately after landing on a particular page.
If you’re having trouble getting your website to rank well, or if it’s not performing as well as you would like, then contact us for a free consultation.
We can help troubleshoot the issue and come up with a plan of action to get your website back on track.
However if you want try doing it yourself, here are some of the common issues you might be facing and how to fix them:
-Using the wrong keywords on your pages
-Using highly irrelevant keywords
-Not having enough content on your site to back up what you say with relevant evidence
-Having too many competing articles on similar keywords
-Not enough backlinks pointing to your website
-Your site has been penalized by Google for violating their rules or guidelines
-Not having a mobile version of your site
-Not having enough original content on your site
-Not using an SSL certificate to secure transactions.
-Not using meta descriptions or titles for individual webpages
-Slow page loading speeds.
-Poor website design that is difficult to navigate or looks unprofessional.
If you want to make sure your website design is as effective as possible when it comes to ranking well with search engines, then consider hiring a Costa Mesa SEO and web design expert.
They will be able to help you create a website that uses the latest strategies and trends in web design while also optimizing it for better rankings with the major search engines.
Below are some frequently asked questions about hiring a web design company:
This depends on the complexity of your website and how much work is needed. Usually, most websites can be designed and launched within 50 days.
Yes, we offer copywriting services as part of our web design packages.
How often do I need to update the content on my website once it has been launched?
It’s recommended that you have at least one new blog post or article every week, though more frequent updates are always better.
Yes, we offer SEO services as part of our web design packages.
This depends on the size and complexity of your website. Generally, most website design projects cost between $5000 and $25000+.
No, not necessarily. You can also purchase these items through our company as well so you don’t have to worry about hosting issues or other technical details.
We offer detailed monthly reports that outline how your website is performing in terms of SEO, traffic and conversions.
Yes, we can provide a variety of marketing services to help promote your website online.
They include link building, email marketing, guest blogging, social media campaigns, and more.
Planning a project? Have an idea to execute or an interesting problem to solve? We’d love to chat.