Frequently Asked Questions
What are the benefits of hiring a digital marketing agency in Providence, RI?
There are many benefits to hiring a digital marketing agency in Providence, RI. An experienced team of professionals can handle all aspects of your company’s online presence, which may include:
Website design and development; content creation (e.g., blog posts); search engine optimization for organic rankings; social media strategies and management; email marketing campaigns; paid advertisements on various platforms including Facebook, Twitter, Instagram, and Google AdWords—to name only a few!
These services help businesses establish themselves as an industry leaders while boosting their exposure to potential customers across the globe.
An even more important benefit of hiring a digital marketing agency in Providence, RI is that they can help you execute your goal. The point of any business venture is to make money and increase revenue. With the right strategy, the best teams are able to do just that.
How much do digital marketing services cost in Providence, RI?
The cost of hiring a digital marketing agency in Providence, RI varies depending on the services being offered. The only way to know for sure is by contacting a digital marketing agency in Providence, RI and discussing what the company can do for your business.
However, the average cost of hiring a digital marketing agency in Providence, RI is anywhere from $100-$250+ per hour, or $5,000-$25,000+ per month.
what’s the difference between SEO and PPC?
Search engine optimization (SEO) and pay-per-click (PPC) are both digital marketing strategies that help companies get noticed on the internet. The main difference is how they work.
While SEO focuses more on organic rankings, PPC helps to generate leads by paying for ads—sometimes called “pay per click.” Generally, SEO is a long-term strategy with lower costs, while PPC has the potential to generate more leads but can be expensive.
What are some of the benefits of using PPC for my small business?
The benefits of using PPC for your small business can vary, but they often include:
A flexible budget depending on how much you’re willing to spend; the ability to target more specific audiences via different platforms and channels (e.g., Facebook Ads); increased visibility in SERPS for better organic rankings over time; performance-based advertising that can help you reach your goals faster.
What are some common SEO mistakes?
Some common SEO mistakes include: not investing enough time or resources into content creation; relying solely on desktop optimization techniques when mobile is more popular; using social media as your primary form of advertisement with no other strategy in place to generate leads (e.g., email campaigns); and placing too much emphasis on customer engagement without any focus on conversions—which we’ll discuss below!
To maintain good rankings within search engines across the board, it’s important that businesses understand how Google works – especially with the constant updates to their ranking algorithm.
Do you have any advice for improving your website’s visibility in search engines?
First, businesses should be sure that they are taking advantage of all aspects of online marketing as we discussed earlier–content creation, social media presence (e.g., Facebook and Twitter), email campaigns—and especially SEO! The best way to improve a business’ rank on Google is by receiving organic traffic from keywords related to products or services offered.
Second, it’s important that businesses maintain high quality standards with content and images featured on their sites so visitors stay interested enough to find out more about what they offer and call them up for assistance where needed. Finally, when writing blog posts keep people reading by avoiding cliche phrases and using persuasive words.
What are some of the challenges businesses face when trying to hire a digital marketing agency?
The main challenge that many business owners and managers face is not understanding what they want.
When hiring an SEO company in Providence, it’s important to know your goals before you start so everything can be presented strategically!
Otherwise, it can become difficult for agencies to know what direction they should take. This leads businesses on a long-winded path that may or may not be successful in the end. So before you hire an agency, make sure your goals are clear!
What is the best way to find and vet digital marketing firms?
The best way to find and vet a company is by asking around–talking with friends who have had experience hiring one previously; word of mouth; reading reviews online; using social media like Twitter, Facebook, Google Plus, LinkedIn—to see which companies others recommend most often.
You might also consider reaching out directly over phone or email if there’s something specific that you’re interested in hearing more about.
What’s the best way to keep up with digital marketing trends?
The most important thing is to stay on top of changes in your industry, as well as developments in related fields. Simply following companies like Google, Apple and Facebook will help you track all relevant happenings!
Another great place for people who are new to SEO or those looking for more information about it is Moz.
They offer valuable insights into how search engines work—including what factors can affect rankings (e.g., keyword choice; meta descriptions) and why links are so vital (think: reputation management).
Finally, if you find yourself asking questions that we did not answer here make sure to contact us directly at the link below. We’re happy to answer any digital marketing questions you may have in person or over the phone.
How much does a typical SEO campaign cost?
The cost of a project varies depending on factors such as the number of keywords we’re optimizing for, your site’s size and complexity (e.g., if you have e-commerce), or whether there are updates to make–among other things.
It’s important for everyone to know that SEO is an ongoing process–you can’t just hire someone today and expect to rank overnight.
There are SEO tasks that needs to be done weekly, and depending on your timeline, and marketing aim, they might even need to be done daily.
Tasks such as posting content regularly, optimizing images, creating and adding relevant videos are just a snippet of some of the things that need to be done regularly in order to move up to the top of the search engines.
What types of services should I expect if I hire a digital marketing agency in Providence?
The scope of work varies from business-to-business but generally speaking businesses will receive local search engine optimization, web design and development services (e.g., responsive websites), social media marketing–which includes our own proprietary blogging platform optimized to rank in search engines, local business SEO which helps deliver leads from a specific geographic area—as well as any other digital marketing campaigns that businesses may need!
What marketing strategies should I use outside of the internet?
As we mentioned earlier with content creation and social media campaigns, businesses also want to focus on traditional advertising methods outside of the web—such as television commercials or billboards.
This is because digital marketing campaigns are only one part of the puzzle–and while they’re crucial for businesses to succeed, it’s also important to have a diverse marketing strategy.
For example, if the goal is to increase revenue in a certain geographic area–then local business SEO (which includes things like advertisements) will be the most beneficial.
What is search engine optimization?
Search Engine Optimization, or SEO for short, is essentially a way of optimizing your website to rank higher in search engines for keywords and phrases (e.g., “web design”).
The reason this is so important is because the top positions on Google are highly coveted, as they’re where you’ll find your most qualified leads–people actively searching for what you offer.
What is a keyword or phrase?
A keyword or phrase is a word, name, term, sentence, etc. that you would use to search for something on the internet–for example “real estate listings in providence.”
What are some of the benefits of hiring an SEO company?
There’s no doubt about it: hiring an SEO agency can be extremely beneficial!
Some reasons why include being able to have the SEO company handle your projects, so you don’t need to worry about it–you can concentrate on other parts of your business.
Another reason is that they’re able to identify what type of marketing strategy would work best for your business in order to reach a specific goal and rank higher in search engines.
What are some negative aspects of hiring an SEO company?
There’s no such thing as a free lunch: everything has its pros-and-cons! The biggest downside we’ve seen with hiring an SEO agency is that it can be costly–so if you’re looking for a lower-cost alternative, then we recommend using some of the free tools (e.g., Google Adwords Keyword Tools) to research keyword phrases.
What are some successful digital marketing strategies?
As we mentioned earlier, it’s important to have a diverse marketing strategy outside of the internet.
Some successful digital marketing strategies are traditional advertising methods such as radio commercials or billboards–in addition to search engine optimization and social media campaigns (e.g., Facebook ads).
What is web design?
Web design refers to how your website looks! Depending on what type of business you’re running, this can be anything from professional-looking landing pages with minimalistic styling that convey professionalism for law firms or health care providers to bright colors with large fonts if you own a restaurant chain!
Ultimately, there really isn’t just “one” way to do it: each company has their own personality which needs to shine through in order for them to reach their target audience.
What types of clients does your company work with?
Our team works primarily with small businesses that want to get ahead of their competitors by hiring an SEO agency.
We can create content like blogs posts or articles; manage social media accounts; or create targeted Facebook ads–depending on what the client wants.
What type of content does your company work with?
We primarily handle blog posts, articles, social media management (e.g., Twitter feeds), and target-specific Google AdWords campaigns depending on what our clients are looking for!
How can we improve SEO ranking in Providence RI?
The goal of any digital marketing campaign should be to rank higher in search engines so that when people enter keywords related to your business into their browser they’ll find you as a top result.
There are many things that contribute to the rank of a website in search engines, but one way is by having your keywords appear more frequently on relevant pages and including them into header tags when possible–so while this isn’t necessary for all websites, it can be helpful!
What type of content should we place ads on?
It’s important to make sure you have multiple types of content (e.g., blog posts) online so that people will find what they’re looking for no matter where they look first!
For example: if someone searches “Hiring a tree cutting service,” then placing ads on webpages like LinkedIn or Facebook would probably work best since those social media sites connect directly with their audience and potential customers.
What is your turnaround time?
As we mentioned earlier, each project will have its own timeline. For example: if someone wanted us to create content for their website like blog posts or articles, it can take anywhere from 2-3 days depending on how long the post needs to be.
If someone wanted us to handle social media management (e.g., Twitter feeds), that could only take about one day–while targeted Facebook ads would likely take as little as four hours per week since all of the information will be provided by the company’s marketing team!
In any case, this varies greatly based on each individual business’ needs so contact us today to get started!