Frequently Asked Questions
What is the difference between traditional marketing and digital marketing?
Digital Marketing is focused on using pages like Facebook, Twitter, Instagram & LinkedIn as platforms to promote your message online through visual imagery, graphics that are appealing to viewers (and inspiring them), videos, and blogging content which includes SEO optimization of your blog posts so they will rank well in search engines rankings such as Google/Bing.
Traditional marketing focuses more on offline ads (e.g., print newspapers) with images of products accompanied by text describing their features clearly targeted at what consumers need from those particular products.
Digital Marketing is a more cost-effective way of reaching your target audience, since it can be done 24/365 and has the ability to go viral online with very little effort or investment on the company’s part.
It also allows you to see how much someone interacts with your content by looking at their social media activity such as how many likes they give an image post, which comments are most popular, what posts were shared & liked by friends who follow them etc.
Traditional marketing requires more up front capital for ads in print form (e.g., newspapers) that may not always reach people who would otherwise interact well with our message due to location limitations and time constraints associated with traditional newspaper publications being available only during certain times of day.
What is the advantage of hiring a social media agency in New Orleans instead of doing it myself?
The main advantages are agility, scalability and cost-effectiveness. Hiring an agency to handle your social media responsibilities gives you more time for other tasks that might be taking up too much attention from what’s really important – your core business!
With a digital marketing company on board, you’ll have access to their expertise when it comes to customer service via electronic messaging platforms such as Facebook messages or Twitter DMs.
They can help boost blog traffic by adding fresh content regularly so visitors will come back again and again; track competitors’ posts and make sure yours rank better than theirs with SEO optimization strategies (optimizing titles & descriptions); create engaging social media content to increase your following; and more.
What is the role of a social media agency in New Orleans?
A good digital marketing company’s main job is making sure that they’re meeting or exceeding their clients’ expectations, while also surpassing them when possible.
This means doing things like creating engaging posts with high-quality imagery & videos so followers will be interested in what you have to say (for instance if you manufacture shoes, maybe post pictures of people walking on fresh snow).
They’ll create graphics for Facebook ads which are visually appealing while promoting your message and not being misleading about what it actually entails – such as getting leads from viewers who want to know more via phone call/email form using targeted keywords.
A good company should also provide you with detailed monthly reports of their work that show how many new followers they’ve been able to acquire for your account, as well as a clear breakdown of the various social media platforms and what content has performed best for them.
What is the cost-effectiveness of hiring a social media agency?
The greatest advantage is being able to do it without breaking the bank by investing more money than necessary into traditional marketing efforts when digital advertising can be done 24/365 at much lower costs (e.g., sponsored ads in Facebook Newsfeed).
The other major upside is increased productivity, since agencies typically handle all aspects of one’s online activity while freeing up time from focusing too heavily on something else – like driving traffic through search engine optimization techniques, for instance.
What do agencies usually charge?
The cost of hiring a social media agency in New Orleans is determined by factors such as monthly retainer rates, hourly rates, and the level of service required (e.g., managing client’s Facebook page; handling all aspects of digital advertising or just one area).
For instance, if you’re looking for someone to manage your company’s social media pages (Twitter, Instagram, Linkedin, TikTok, Facebook, Snapchat) then they can typically be found anywhere from $1000-$3000 per month while firms that handle things like SEO optimization might charge an average fee range between $3,000 – $25,000 depending on what services are desired at the time.
This means that it could actually end up costing less than traditional marketing campaigns, since you’ll have access to their expertise without having to worry about the learning curve of more complex techniques.
What is the downside of hiring a social media agency?
The main disadvantage is not having as much control over what goes on just like when you hire an SEO consultant.
If you’re used to making all decisions about marketing then this might be difficult for some people who want everything under their own roof!
Working closely with one’s digital marketing team also means being open to feedback from them at any time (i.e., they may suggest changing up posts or targeting new audiences) which isn’t always easy; although it can be rewarding in the long run if done right.
How should I go about choosing between several agencies?
The first step is to think about the services you need and then compare their offerings.
For instance, if your company needs help with SEO optimization for new content as well as social media management then it’s a good idea to find an agency that offers both of these options – this way you don’t have to go through the process of hiring two different firms!
If they’re not able to provide what’s needed, ask them if they know anyone else who can before moving on; after all, agencies are usually connected so there might be another one somewhere out there which would be interested in providing more comprehensive benefits.
What should I look for when examining proposals from several agencies?
There are many things one must consider when reviewing digital marketing proposals: What is the cost of their services? Do they offer all the things you need, or are certain aspects only a part-time job for them? What is their level of experience and expertise in this area (i.e., does it say anything about how long they’ve been doing SEO optimization)? How often do they post new blog content on behalf of your company to help boost traffic as well as maintain visibility during quieter periods when there’s no news happening that day?
In fact, one important thing worth mentioning right now is whether blogging will be included! If so then make sure you ask what type of posts will be created: this way you can set expectations with regards to frequency and style.
You should also consider what types of marketing strategies each agency has executed in the past; this will give you a good understanding of how experienced they are and what their style is like.
For example, one agency may have experience with Facebook ads that convert leads to customers while another might be more focused on organic SEO optimization techniques (i.e., increasing rankings organically through creating high-quality content).
You also need to make sure each proposal includes specific details about pricing which should include upfront costs as well as any additional fees for certain services – these could include things such as data storage space or monthly social media management subscriptions.
Is there anything else I should know before hiring an agency?
Yes! One thing worth mentioning is whether the company has worked with clients from your industry in the past because it’s always good to work with a company that has experience in this niche.
For example, if you’re starting up an online clothing store then it would be best for your agency of choice to have knowledge about retail marketing; after all, they should know what strategies are most effective when trying to get customers into stores!
There are other things worth looking at too: What type of contract is the offer? Is there any maintenance or upkeep needed on their part over time (i.e., will you need them more often as opposed to just during the initial stages)? Who’s going to manage content creation and social media management – does one person handle both tasks or do different people specialize in different areas? Will data security measures such as SSL certificates be implemented by default? Will they provide you with a free SEO analysis report?
You can also ask about their pricing structures: some companies offer packages for businesses of all sizes and budgets, but other agencies might only work with big-name clients so make sure to check before proceeding!
How much will it cost me to hire an SEO expert, as well as a website maintenance agency?
Answering this question is tough because there are many factors at play. For instance, one must consider how long the company has been around as well as what type of services they’re providing – these two things often impact price since it’s difficult for newer firms or those who specialize in certain areas (e.g., PR) to undercut more established competitors on costs.
Plus, if they have a physical office in New Orleans then they’ll have higher overhead costs than a company who works remotely.
So, to answer the question: it’s really difficult to say without seeing their offer and understanding what your goals are – this is why you should always ask for proposals from more than one agency so that you can compare them on all of these fronts. You might be surprised by how much prices vary!
What do I need before signing up with an agency?
In order to sign up with any digital marketing company you first need a website or app which will house all-new content created for social media purposes; additionally, some agencies require Google Analytics integration as well as access to Facebook Pages (these tools provide data about traffic coming from specific channels which can be helpful for analyzing marketing efforts).
Will they help with content creation?
Yes and no. Some agencies do offer this service but it’s always best to know what you’re getting into before signing up – after all, there are many firms that will simply post updates on your behalf and ignore any other responsibilities which might include responding to comments or requests from followers.
This is why it’s crucial to have a clear contract in place so that both parties understand the expectations.
What questions should I ask potential agency hires before signing up with them?
* How long has your company been in business and what is your specialty in terms of marketing skillset (i.e., PR vs SEO)?
* Can we negotiate any parts of our agreement so that it better fits into my budget while still being beneficial for both parties involved?
* Which type of analytics reports will be provided as part of my package, and how often will I receive them?
* What are your policies on managing content for me, such as responding to comments or engaging with customer queries?