You can’t just work hard on local SEO for Glendale without knowing what you are doing.
There are many local SEO strategies that will help your website rank higher in the SERPs, and they all need to be implemented correctly if you want them to do their job.
We have compiled a list of 8 local SEO strategies that work very well for local businesses in Glendale!
First let’s cover the basics of search engine optimization and why it is so important for businesses targeting Glendale.
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). There are two main types of SEO: on-page and off-page.
On-page SEO is the optimization of a website’s individual elements, such as its title tags, meta descriptions, images, and content.
Off-page SEO is the process of optimizing a website’s external factors, such as backlinks and social media signals.
Both on-page and off-page SEO are important for local businesses targeting Glendale.
Local businesses rely heavily on foot traffic, and online search is one of the best sources of leads for local businesses.
In fact, according to a study by Google, 50% of smartphone users who conducted a local search on their phone visited a business within 24 hours.
That’s why it’s so important for local businesses to rank high in the SERPs for relevant queries. If you’re not ranking at the top, you’re losing out on potential customers!
Now that we’ve covered the basics of SEO, let’s dive into the 20 local SEO strategies that work well for businesses targeting Glendale.
The first step in ranking higher in the SERPs is optimizing your website for local SEO.
There are many on-page elements you can optimize to help your website rank higher, such as your title tags, meta descriptions, images, and content.
Make sure to include your city and state name in your title tags and meta descriptions, and add location-specific keywords to your images and content.
You can also use a tool like BrightLocal to help you optimize your website for local SEO.
Google My Business is a free Google service that allows businesses to manage their online presence in the SERPs. It can be used for business listings, customer reviews, and much more!
To create your listing, visit this link: google.com/business . Then log into your Gmail account or click “continue” if you don’t have one.
You will be prompted to enter some basic information about your business (name, address, website URL).
After doing so, you’ll need to verify ownership of the listing by clicking on a verification icon at the top right corner of the page.
This step requires accessing your company’s official email account from another computer or mobile device before it can be completed successfully.
Once created, make sure to optimize your Google My Business listing for local SEO.
Schema markup is a type of code that helps search engines better understand the information on your website by labeling it with specific types of data (e.g., reviews, events, products).
For example, if you have an ecommerce store where customers can leave product reviews and ratings, use schema to label these review snippets so they appear more prominently in SERPs.
Write relevant content that includes location-specific keywords relevant to Glendale customers’ searches. This will help you rank higher for those queries.
For example, if you’re a local dentist in Glendale, write blog posts and articles about dental care that are specific to the needs of Glendale residents. Or if you’re a plumber, write blog posts about plumbing tips that are relevant to homeowners in Glendale.
You can also use Google Trends to find out what keywords people in Glendale are searching for most often.
As we mentioned earlier, it’s important to optimize your website’s images for local SEO. One way to do this is by adding location-specific keywords to your image file names and alt text.
Another way is by uploading your images to Google Maps, which automatically adds location information to them.
The next step is optimizing your web pages for long-tail keywords that include Glendale city and state names.
For example, if you’re a plumber who specializes in leak detection services throughout the western US, use targeted keyword phrases like “Glendale water leakage detection” or “water leakage Glendale”.
This tells potential customers searching for these terms exactly what they need!
You can also perform an online search yourself by entering specific queries related to local businesses around Glendale (e.g., restaurants near me). Make note of any relevant keywords that appear in the top results.
Another effective SEO strategy is to add your website to relevant local directories and business networks, such as Yelp!
You can also use tools like Whitespark’s Citation Finder or Moz Local (formerly Yext) to help you find these opportunities.
After finding a suitable directory for your Glendale-based business, check whether it has an editorial calendar feature where you can submit new content on a regular basis. This will help keep visitors engaged with your brand over time.
As we mentioned earlier, it’s important to edit your Google My Business listing with accurate hours of operation and pricing information.
You should also use Schema markup on all the pages where you display this type of content so that search engines can better understand what these elements mean (e.g., price ranges).
Another thing you can do is get a blog for your business website as early as possible.
This helps create more opportunities for backlinks – which are links from other websites pointing towards yours – increasing your site’s importance in search engine rankings!
For example, if you’re an electrician servicing homes and businesses throughout Glendale, write articles about common electrical issues and how to fix them. This will help you attract potential customers who are searching for this information online.
There’s no doubt that SEO is a complex and ever-changing field, but by following these simple tips, you can put your business in a better position to rank higher in SERPs for queries related to Glendale.
SEO is an ever-evolving and complex field – but by following these simple tips, you can put your business in a better position to rank higher in SERPs for queries related to Glendale.
Thanks for reading! If you have any questions about local SEO or how to improve your website’s search engine rankings, please book a free consultation.
Below are some of the most common questions our clients ask us about hiring a Glendale SEO expert.
It depends on your business’s needs and how much time you want to spend on optimization efforts.
If you’re not familiar with SEO or don’t have the time to learn, it might be worth considering hiring an expert to help you out.
When vetting potential SEO experts, be sure to ask them about their experience in the field, what strategies they plan to use, and how they measure success.
It’s also important to find someone who is transparent and communicative – you should be able to easily reach them when you have questions or need updates on your campaign.
The cost of hiring an SEO expert can vary depending on a variety of factors, including the size and complexity of your website, the number of keywords you want to target, and the level of optimization services you require.
That said, a typical SEO plan for a brand new website usually costs between $2500–$10,000+ per month.
Scheduling a free consultation with a Glendale SEO expert is the best way to get all of your questions answered!
SEO packages can range widely depending on the company you’re working with, but most include some combination of the following services:
-link building strategies
We offer all these types of optimization services in our SEO packages. To learn more about what’s included in each package, please book a free consultation.
Local SEO is the practice of optimizing a website for local search results. This includes improving a site’s visibility and ranking in Google Maps, as well as its organic search engine results pages (SERPs).
Local SEO can be used to target specific geographic areas, such as cities or states, or to target consumers based on their current location.
Common tactics used in local SEO include optimizing a website’s title tags and meta descriptions, building backlinks from local websites, and submitting the site to online business directories.
Local SEO is a powerful tool that can help boost your website’s visibility in local search results.
This type of optimization allows potential customers searching for Glendale businesses to find you, which means more business – it’s as simple as that!
There are many benefits associated with optimizing a site for local audiences, including increased customer engagement and improved website rankings.
For example, local SEO can help your brand appear higher in Google Maps results, which are considered to be some of the most useful search engine listings (according to Search Engine Land).
Almost any type of business can benefit from SEO. However, businesses that are targeting local audiences – such as restaurants, dentist, lawyers, plumbers, hotels, and retailers – will likely see the greatest return on investment.
If you’re not sure whether or not your business could benefit from local SEO, we encourage you to contact us for a free consultation.
We’ll be happy to discuss your business’s needs and how we can help you achieve your online marketing goals.
Planning a project? Have an idea to execute or an interesting problem to solve? We’d love to chat.