If you’re a business owner in the Midwest, and you’re looking for a Midwest SEO expert, then it’s important to understand what search engine optimization is and how it can help your company.
Search engine optimization (SEO) is about getting your website found by people who are looking for products or services like yours.
It’s also about making sure that those people find the information they need on your site so they don’t have to go anywhere else.
SEO is the process of optimizing a website for Google and other search engines.
The ultimate goal of SEO is to improve the visibility of a website so that it appears as high as possible in search engine results pages (SERPs).
This can be done through tactics such as increasing the number of backlinks to a site, improving the site’s content, and making sure the site is mobile-friendly.
Because 93% of all web traffic comes from search engines, and because most people never look beyond the first page of results, it’s essential to make sure your website appears as high up in those results pages as possible.
SEO can help you achieve a number of business goals, including:
SEO helps your company’s website rank higher in search engines so that more people will see it and click on the links to visit your site.
This leads to increased exposure for your brand which helps increase sales.
SEO can help you increase the number of people who are looking for your particular products or services, which in turn will lead to new sales leads and customers.
If customers find their experience on your site easy and helpful, they’ll be more likely to come back again when they’re ready to purchase a product or service.
This increases customer loyalty, which in turn helps you grow your business and makes it more profitable.
There are a number of strategies and techniques that go into successful search engine optimization.
This involves identifying the keywords (search terms) people use when they’re looking for your particular products or services, then doing everything you can to make sure those words appear on your site.
This is the process of getting other sites to link back to your own through content sharing, guest blogging and social media.
This means making sure that everything on your website helps it reach its SEO goals: this includes organizing information in a logical way, using keywords where appropriate, and making sure that the site is easy to read.
Nearly half of all Google searches are now done on mobile devices like smartphones or tablets.
Your website should be optimized for these users as well as desktop searchers; this means ensuring it loads quickly on any device, offers clear calls-to-action, and uses easy-to-read fonts.
The best way to achieve all of this is through a professional SEO services firm like Midwest SEO Expert.
We have the experience and knowledge to help your business grow through search engine optimization. Contact us today for a free consultation!
SEO is not a “set it and forget” strategy. It takes time to see results because there are several factors that go into improving traffic from search engines – such as social media, backlinks and content.
The good news is that with the help of an experienced SEO professional you can start seeing results in the first six months.
We’ll work closely with your company to identify goals, create a custom strategy for increasing traffic, and implement it online.
Working with A Midwest SEO Expert will give you access to the latest techniques and trends in search engine optimization, all while helping you reach your business goals.
Contact us today for a free consultation!
At Midwest SEO Expert we use a variety of tools to help us achieve the best results for our clients.
Keyword research and analysis: SEMrush is an excellent tool that helps you do deep dives into keywords, related searches and organic competition so you know exactly how much work needs doing.
Link Building: Our team uses Buzzstream to help identify and reach out to high-quality websites that are likely to link back to your content.
On-Site Optimization: Screaming Frog is a great tool for quickly identifying any on-site optimization issues, such as missing titles, meta descriptions or duplicate content.
Mobile Optimization: Google’s Mobile-Friendly Test is a free tool that tells you how mobile-friendly your website is and offers suggestions for improvement.
If you’re looking for ways to grow your business, search engine optimization should be at the top of your list.
Midwest SEO Expert has the experience and tools necessary to help you achieve success in today’s competitive online environment.
There are many things you can do to improve your website’s ranking on search engines. Here are the top ten:
Nearly half of all Google searches are now done on mobile devices, so it’s important that your website looks good and functions well on phones and tablets.
These can hurt your search engine ranking, so check regularly to make sure that nothing is out of order or missing.
Your site should have a clear structure with well-written headings, because this will help both users and search engines understand what your page is about.
This will help your site rank higher for specific terms, and it’s also something that users will see on search engine results pages.
This will increase the visibility of your website to users, and it can also help you attract backlinks.
Alt tags are a great way to improve ranking, because they add keywords that relate to an image’s content. Make sure all large files have a title tag too.
People are impatient, and if your website takes too long to load they’ll go elsewhere. Use a tool like Google’s PageSpeed Insights to identify and fix any issues.
Make sure your website is included in Google, Bing and Yahoo!’s search engine indexes.
Badly written or irrelevant content can actually hurt your ranking, so make sure everything you publish is well thought-out and of value to your readers.
This means using keywords in page titles, headings, URLs and internal links, as well as ensuring that you have a good site structure with different pages targeting the right terms.
Make sure your website is correctly listed in Google Maps and other local directories, and include keywords related to your location in titles and descriptions.
Not only will this help improve your SEO, but it can also lead to more traffic and better branding.
Links are still important, so try to get links from other relevant sites in your industry.
A Midwest SEO expert can help you with everything from keyword selection and site architecture to link building and social media presence.
If your company hasn’t already, it will likely need a website for online marketing purposes.
It’s possible that the right search engine optimization strategies could drive more traffic to your website, increase your brand awareness, and put more money in your pocket.
If you’re looking for a Midwest SEO expert to help with any or all of these things, then contact us today!
below are some of the most common questions we hear from clients about hiring a Midwest SEO expert.
A good SEO consultant can help you with a variety of tasks, including keyword research, site architecture, link building, and social media marketing.
Yes, in many cases it will. However, no single strategy is guaranteed to boost your Google ranking.
Instead, a good consultant will combine several techniques in order to get you the best results possible.
An effective campaign can cost anywhere from a few hundred dollars to tens of thousands of dollars per month, depending on the size and complexity of your website.
We offer affordable monthly rates that are tailored to fit the needs of businesses both large and small.
If you’re interested in learning more, please contact us for a free consultation.
SEM stands for Search Engine Marketing, and it refers to paid search ads that you see in Google.
SEO is a wider umbrella term which includes both free and paid methods of optimization.
Both types can be useful depending on your marketing goals, but they’re very different.
SEO strategies are generally classified as either “white hat,” which is the ethical way to optimize your website, or “black hat,” which attempts to trick Google’s algorithm.
While it’s possible to achieve short-term success with black hat methods, in most cases they’re not sustainable and will only result in your site being banned by Google.
The sandbox refers to a penalty that affects websites with new or low-quality links, which can lead to your website ranking lower than it should in search results for an indefinite amount of time.
If you’re worried about this happening to your business, contact us today for some free advice!
The Google Dance refers to an update in Google’s search algorithm which can cause rankings to fluctuate.
It typically occurs every year or so, and it often causes major fluctuations for many websites across all industries.
If you’re looking for a Midwest SEO expert to help you ride out this update, then contact us today.
If your website lacks traffic, then it likely needs SEO. You can also check to see how many pages Google has indexed for you by going to the “site:” operator in a Google search and entering your domain name.
If there are fewer than 100 results that match this query, then it’s a good sign that you need help from an SEO consultant.
If you’re still not sure, or if you have any other questions about hiring a Midwest SEO expert, please don’t hesitate to contact us for a free consultation.
We would be happy to answer any of your questions and help you get started on the right path to online success!
Google Analytics is a free web analytics tool offered by Google which allows you to track website traffic and user behavior in great detail.
If you’re looking to measure the success of your SEO campaign, this is a must-have tool.
What’s the difference between Google Analytics and Google Webmaster Tools?
Google Analytics shows you overall website data, while Google Webmaster Tools provides information specific to organic search traffic.
This includes how many users are coming from mobile devices or desktop computers, what keywords they’re using to find your site, and much more.
Social media marketing refers to the process of promoting your brand or website on various social networks such as Facebook, Instagram, Pinterest, Twitter etc. This can be a great way to get relevant links back to your site and improve search rankings in Google’s eyes.
Another form of content marketing, SEO Copywriting focuses on writing content around specific keywords which you’ve identified through keyword research.
Not only does this help your pages show up in search results for those particular terms, but it can also enhance visitor experience by improving site navigation and making your website more user-friendly.
Some marketers believe that hiring an SEO copywriter is a waste of money, but this couldn’t be further from the truth.
Good SEO copywriters can help you improve your website’s search engine rankings, which in turn can lead to more visitors and increased sales.
If you’re looking for someone who can help with all aspects of your online marketing strategy, then hiring an SEO copywriter is definitely a wise investment.
PPC stands for pay-per-click, and it’s a form of online advertising where you pay a publisher (typically a search engine like Google or Bing) every time someone clicks on your ad.
This can be a great way to get initial traction for your site and build up a strong presence online.
Since both forms of marketing focus on driving targeted traffic to your website, they’re not mutually exclusive.
In fact, some experts believe that you should start with SEO before turning to paid advertising like PPC so you can get your website to rank for the right keywords and increase organic search traffic.
People are searching online from their mobile devices more than ever before, so it’s crucial that you optimize your site for these users if you want them to find what they’re looking for when they visit.
If people can’t easily navigate your website on their phone or tablet, they’re likely to leave and never come back.
We offer SEO services in the following cities and more:
Chicago, IL; Indianapolis, IN; Columbus, OH; Detroit, MI; Cincinnati, OH; Milwaukee, WI; Minneapolis-St. Paul, MN; St. Louis, MO; Louisville, KY; Cleveland, OH; Kansas City, MO; Des Moines, IA; Omaha, NE; Sioux Falls, SD; Wichita, KS; Madison, WI; Fargo, ND.
Domain Authority refers to a website’s overall authority, whereas Page Authority measures the strength of a single page.
When it comes to SEO, both have an important role to play and should be taken into consideration when carrying out your strategy.
Planning a project? Have an idea to execute or an interesting problem to solve? We’d love to chat.