Charlotte, NC is one of the top cities in the United States and has a thriving social media industry.
There are many agencies that specialize in helping companies with their social media strategy, but not all are created equal.
With so many options available, it can be hard to know which company to choose for your needs.
In this article, we will highlight 10 different firms in Charlotte that offer various services related to social media management and explain what makes each one unique.
Based in Charlotte, NC, Social Ape Marketing is a social media agency specializing in creating and executing strategies for small to medium sized businesses.
They offer an array of services, including: Social Media Management – This includes daily monitoring of all posts across multiple platforms as well as publishing new content when necessary.
Content Marketing: They provide assistance with the creation of original blog articles that will be promoted through your various channels.
Community Building: Their team is able to create relationships on LinkedIn, Twitter, Facebook, and Instagram that can help drive more traffic back to your site from those who are interested in what they have to say or their products/services.
Analytics & Reporting: By reviewing data gathered via each platform’s reporting tools they are able to make sure everything is running smoothly and any potential issues can be addressed as soon as possible.
Social Ape Marketing has been in business for a while now, and they work with small businesses, non-profits, and churches on a local, national, and even international level.
They have worked with companies of all types, from restaurants to retail stores. If you need help managing your social media presence, Social Ape Marketing is the right choice for you!
Operating out of Charlotte, Lightbulb Creative is a social media agency that offers a wide range of services, including: Social Media Strategy – They will work with you to develop and execute an effective strategy for your business.
Content Marketing – In addition to creating original content they also have access to various sources including news outlets so they can provide information related to what’s going on in your industry or niche market.
Influencer Outreach – If it makes sense from a marketing standpoint Lightbulb Creative may recommend connecting with influencers who are already engaged with similar target audiences as yours through articles/blogs, videos, etc.
Lightbulb Creative is a full-service social media agency that can help your company with whatever you need.
If you’re interested in the types of services they offer, make sure to head on over and check out their site!
Operating out of Cornelius, NC, Ginger Griffin Marketing & Design is a social media agency that is committed to helping small businesses thrive.
They specialize in content marketing, which includes blogging and graphic design. Other services they offer include:
Social Media Management – They provide daily monitoring of all platforms as well as publishing new content when necessary.
Social Listening – This allows them to monitor what people are saying about your business, industry, competitors and more so you can respond to customer concerns/compliments as quickly as possible.
Analytics – They use Google Analytics to track how users are finding your site and which social networks they’re engaging with the most.
This data will help them determine if there is a need for changes to specific campaigns or overall strategy.
If you need help with any of the services Ginger Griffin Marketing & Design has to offer, make sure to check out their site for more information!
Social Media Factory is a social media agency that specializes in helping small and medium-sized businesses get ahead through online marketing.
Social Media Management – This includes daily monitoring and publishing of new content as well as responding to customer concerns/compliments.
Content Marketing – They will work with you to develop an effective strategy for your business that includes blogging, videos, and other forms of multimedia marketing.
Online Reputation Management – This is another aspect of online marketing where they focus on using various platforms including Facebook, LinkedIn, and Twitter to reshape how potential customers see your business.
Operating out of Charlotte, PAC Public Relations is a digital marketing agency that specializes in social media management.
They offer their services to businesses of all sizes, including small companies and large corporations.
PAC Public Relations can help you with:
Social Media Strategy – Through an extensive discovery process they will determine the best course of action for your company’s needs before developing a strategy tailored specifically to meet those goals/objectives.
Content Marketing – They create original content (blog posts, images, videos) which are then shared across each individual platform where it makes sense based on audience demographics and engagement level.
Community Building – On various platforms (Facebook, Instagram, Twitter, Linkedin), PAC Public Relations engages with users who may not yet be customers but could eventually become interested enough in what you have to say or sell that they’d consider purchasing your products/services.
Social Media Delivered is an online marketing company that specializes in both organic social media strategies as well as paid advertising for Facebook & Twitter using carefully crafted ads designed specifically for increasing brand awareness or driving traffic back to your site.
They are a full-service social media agency that can help your business on any level, whether it’s with all of your marketing needs or just one small aspect.
If you need assistance with anything related to digital marketing/advertising or social media management for your company, Social Media Delivered is the right choice for you!
Social Media Vibes work hard to provide clients with an effective strategy when it comes to managing their presence online via various platforms such as Facebook, Twitter, LinkedIn & Instagram.
One thing that makes them unique? Their ability to customize each client’s individual plan using proprietary software.
This type of customization allows SMV results that are specific enough that it’s measurable across all channels.
They pride themselves on offering a high level of customer service as well as staying up-to-date with all the latest trends and changes in social media.
They also like to take time out during every engagement they have to meet face-to-face. This is something that shows how much SMV cares about each client – even if it’s just a quick lunch meeting!
The Social Media Vibes team takes great satisfaction from being able to offer their clients an effective online presence at a price anyone can afford.
If you’re interested in learning more about what the team at Social Media Vibes can do for your company.
SOCIALFISH is a social media agency that offers clients around Charlotte world-class training as well as consulting.
They have been able to help many companies grow through effective content marketing, online community building & strategic outreach campaigns.
Their team of experts will work with you on the development of an action plan that best suits your needs – whether it be growing website traffic or improving customer engagement rates.
Their main objective? To make sure you are receiving targeted results from all initiatives they take part in (i.e., guest blogging opportunities).
If this means optimizing SEO efforts, so more people find your business via search engines like Google, so be it!
The SOCIALFISH team is passionate about helping businesses grow; they hope to help your business reach all of its goals.
One social media agency that has really nailed down incredible ROI when it comes to campaigns on Twitter & LinkedIn has been The Blogsmiths.
They offer some pretty unique services such as training companies around North Carolina on how best to use various platforms like Facebook or Instagram (learning which features each platform offers).
If you’re looking for a way to increase engagement with your audience, they can help!
They have helped other brands increase their social media presence. The Blogsmiths are willing to work with companies of all shapes and sizes.
Their main objective when working with clients? Making sure they get the results it’s promised (i.e., engagement growth on Twitter).
If you want to learn more about what The Blogsmiths can do for your business, check out their website today!
Another social media management company that has been able to grow businesses around Charlotte is SMV.
They boast an impressive client list and are constantly looking at ways they can help other brands succeed through better utilization of platforms like Twitter & Facebook.
You name it; if there’s a way it can be done, chances are good that this team knows how to get it done right!
They offer some pretty unique services such as helping shape content marketing strategies while also providing clients with a way to measure ROI of social media campaigns.
This means that they will not only help you create a better strategy but also show you how well it’s working!
Their main objective when working with clients? To make sure the client is getting results from their efforts (i.e., website traffic).
Triple Tree Digital provides full digital marketing services, including:
Web Design – They can create custom websites that are not only aesthetically appealing but also easy to navigate which will increase user engagement over time.
SEO/SEM – In order for customers to find your website they must be able to discover it through organic search results or paid ads.
They will work to increase your ranking on search engines so that you can reach as many potential customers as possible and grow the number of visitors who come back again in the future for repeat purchases.
Social Media – Everything discussed above is done through social media channels, but it takes a lot more than just publishing posts or sending out tweets to be successful online.
They provide assistance with coming up with relevant content and hashtags related to your products/services and then promoting them across all of their clients’ various pages.
Email Marketing – With an email list of customers who are interested in what you have to offer, it is important that they continue receiving information about your company.
They can help design and send out email newsletters on a regular basis which will keep people coming back for more while also increasing brand recognition over time (which leads to an increase in sales).
Video Marketing – How many times has someone watched the video attached to your website? Not very often if its not done correctly!
Triple Tree Digital can create high-quality videos that tell customers exactly how your products/services work or why they should choose them instead of another business offering similar things.
This strategy is extremely effective because businesses tend to trust word of mouth recommendations from friends much more than anything else, so showing potential clients positive reviews can have a big impact on sales.
Custom Reporting – The final service offered by Triple Tree Digital is the creation of custom reports that will not only show your business’ performance but also highlight ways to improve it.
This is an extremely important part of the process because you need to know if your efforts are actually working and how to continue pushing them forward.
In order for a business to truly succeed online, all of their marketing efforts must be put together in a cohesive manner that will drive customers to their website while also encouraging them to make purchases.
It takes more than just some posts on social media to get people interested in what you have to offer, but with Triple Tree Digital Inc. by your side you can feel confident knowing that the work is being handled by professionals who know exactly what they are doing.
As with any professional service, it’s important to understand what you get for your money.
The price of a social media marketing campaign depends on several factors, including the number and type of services being provided by the agency or individual consultant.
A social media marketing plan could cost anywhere from $500 to more than $30,000 per month, depending on your industry competitiveness, budget, timeline, how many profiles are targeted, and which networks they’re used across.
Social media management focuses on the promotion of your company, business, or brand across social networks.
SEO is also concerned with online visibility but instead targets organic results in search engines like Google and Bing.
There are some overlaps between both services, including building backlinks to increase page rank for better rankings within SERPs (Search Engine Results Pages), blogging to improve user experience, and generating relevant content that will be shared with target audiences through different channels.
However, they do have distinct functions, so it’s important not to confuse one for another, especially when looking at hiring an SEO consultant vs a digital marketing agency.
It can often take a couple of days/weeks until any changes are seen as far as brand awareness, popularity, or sales.
It’s important to note that, while this is often the case, it can vary depending on a number of factors, including industry and target audience.
If you’re seeing good results from one channel but not another, don’t be quick to give up – social media marketing takes time!
The fact of the matter is there isn’t a “best” choice when deciding between Facebook vs Twitter, for example, because there are so many differences in each network and what works well with one company may not work as well with another.
In order to determine how successful your campaign will be before moving forward into development stages, take some time to consider various factors that could affect social media marketing results, including the target audience, company goals & objectives.
There are many advantages of hiring help from agencies in terms of cost and time benefits, but it is important to keep in mind some drawbacks as well.
Using an agency for your business means you don’t have to worry about hiring someone on long term, which saves valuable resources however this does mean higher costs overall – there’s no way around that unless you’re willing to take on more responsibility yourself.
While using an agency also allows businesses not to be tied down by one person while still having access to expertise across different fields like design and digital marketing; they won’t have the same level of commitment or strategy as someone who is employed directly.
Both are types of digital advertising, but they have very distinct functions which make them both unique in their own way.
Media buying involves what most people think when it comes to “buying ads” on social networks, websites, or other online platforms whereas influencer marketing focuses specifically on influential individuals with large fan bases whether that be celebrities, bloggers, or even micro-influencers (individuals with smaller audiences).
It can seem tricky at first to keep things consistent across each platform however there are various best practices you should follow depending on your target audience, demographics, and industry.
It’s important to know that when you’re in the process of developing a voice for your brand, it can take some time before finding something that sticks, so don’t be disheartened if changes are needed along the way – remember, consistency is key!
It happens more often than most businesses would like to admit, especially with inexperienced marketers taking on projects themselves thinking they have everything under control, only to find out this was not successful at all.
This doesn’t mean mistakes shouldn’t happen, but what does matter is how quickly you react once things go awry by making necessary adjustments or changing course entirely depending on the situation.
Measurement is key to determining what’s working and what isn’t in order to make adjustments accordingly.
The most common way of tracking performance for campaigns on social networks like Facebook or Instagram is by using specialized tools such as Hootsuite, which allows you to track engagement, follower growth, site traffic & conversions while also measuring success based on a number of KPIs (key performance indicators).
If there were guarantees that all marketing efforts would yield successful results, then it wouldn’t be an issue, but unfortunately, this just isn’t the case, so instead, it’s important you run A/B tests whenever possible.
These allow marketers to see how people respond to different versions of the same campaign and, in turn, determine what’s most effective.
This is one of the first questions to ask yourself before deciding on any particular service provider because it will allow you better understand expectations, timelines & budget requirements which are all important factors that need to be considered whenever working with an outside company (especially if this will require your content).
The best way to make sure everything goes smoothly throughout project development process is by finding someone who has experience providing services similar to yours as well as a good track record within a specific industry – remember success comes down not only hard work but also having access to right tools necessary for launching campaigns or accounts.
Negative feedback on social media can be a blessing in disguise as it allows marketers to pinpoint what’s working and what isn’t so they can develop better strategies going forward.
The best way to handle negative comments is by being honest & transparent with your audience whenever possible – this along with good communication will go a long way towards building trust which ultimately leads to higher engagement rates.
In the past, businesses have used television or radio ads, newspaper articles, or even billboards as primary means of promoting their brand but those days are coming quickly to an end especially due to new forms of digital advertising such as influencer marketing taking over where these older more ineffective campaigns once ruled supreme.
This form of marketing allows businesses to reach new audiences by working with popular personalities on social media who have already established large followings of their own.
The best part about influencer marketing is that it not only builds brand awareness but also engagement as well, so this, along with word-of-mouth recommendations, can go a long way towards reaching the right target market for any business.
The average cost per lead or CPL refers to the amount spent in order to generate one qualified prospect – obviously, you want these costs kept as low as possible no matter what industry your business operates within otherwise budget will be quickly blown through and profits will begin dwindling down fast.
Fortunately, there’s more than just one method available when looking to lower overall cost per lead and here are a few you might want to consider:
– Fixing broken links – have an outdated link within your social media profiles? This not only hurts SEO but also makes it harder for potential clients or customers to find exactly what they’re looking for which means that overall there’s more work needed in order to reach those who matter most.
– Sending out survey questions – use surveys as a way of asking both current & former customers how satisfied they were with their experience from start to finish either via email, direct message, or even over the phone depending on the type of business you run/operate.
– Using unique landing pages – make sure all campaigns begin by sending traffic towards a dedicated destination instead of using generic ones in order to boost conversions and make sure leads become customers.
Whether you’re in the early planning stages of launching your company’s first campaign or have been running ads on various platforms for years.
It’s difficult to decide whether social media advertising has had a significant impact on growing overall sales figures, which means that regardless of working with an agency or handling everything by yourself, it pays off big time to get more familiarized with the following metrics:
Cost per lead: this refers to how much money is spent in order to acquire new clients/customers either via a print ad, radio spot, etc. so finding out what CPL looks like within your industry will help decide whether ads are working as expected.
Average order value: AOV refers to the average amount spent per customer/client, so understanding this metric, along with CPL, can be a powerful way of knowing what works and what doesn’t when it comes to generating sales via social media.
Bounce rate: this refers to how many people leave a site without taking any further action, so if bounce rates are high that means traffic is being lost and unless leads can be turned into customers, it’s going to be difficult for businesses to keep growing.
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