Virginia Beach Digital Marketing Agency

Frequently Asked Questions

How much does it cost to hire a digital marketing agency in Virginia Beach?

This really depends on the agency and services you need. On average, digital marketing packages start at around $1500/mo for a small business and can scale up to millions of dollars depending on your goals.

It’s smart to hire an agency that specializes in what they do (SEO) so you don’t have to worry about hiring several companies at once.

SEO is quite simple when it comes down to it – all it takes is time! Be prepared though, this process may take some months before seeing any results but if done correctly, will be well worth the wait!

What are other benefits I get from using a digital marketing firm in Virginia Beach?

You should look into working with a competent team instead of trying to manage everything yourself. An agency should have a team of experts that can handle everything for you from SEO to social media while freeing up your time so you can focus on the other aspects of running your business.

Additionally, they will be able to provide monthly reports and analysis giving insight into how much revenue is being driven by their efforts which in turn allows them to adjust campaigns accordingly if needed! This means more money for everyone involved (you included).

How do I choose between different companies?

Take some time before jumping into anything with an agency or any company really. You need feel comfortable working with someone as this relationship may last several years depending on where you are at now. Search online for reviews, talk over the phone/email with questions answered, etc.

We recommend reaching out to at least three companies before making a decision as this will give you the best idea of what each company has to offer and which one would be your ideal choice.

How long does it take for them to complete tasks?

This again varies from agency to agency but we have seen some agencies that can get things done in less than 48 hours! With digital marketing, timing is everything so if they aren’t able (or willing) to provide quick turnaround times – consider moving on. It doesn’t mean every other agency won’t though! Be aware of their limitations when selecting an agency.

What types of services do I need?

We always suggest starting with SEO because organic traffic continues increasing while other areas of digital marketing fluctuate.

Having a company with experience in SEO will allow them to be on the front lines when it comes time for updating pages and creating new content that aligns perfectly within Google’s ever changing algorithm updates.

What is the best way they can help grow my business?

This really depends on where you are at right now! If your site has been around for years, no one knows about it (or so few people do) then look into starting off by getting organic traffic coming to your website more frequently through search engines like Google or Bing as this will give you an instant boost!

If your brand isn’t yet established but has designs/products ready to go – we suggest looking into launching a social media campaign as many people are active on these platforms and it’s a great way to build awareness!

What should I be asking them?

You can never ask too many questions! Especially when getting into business with someone.

We would suggest having conversations about how they plan on working together, what success looks like (specifically for you), the cost involved, etc. Also, make sure that if any changes need to happen along the way – there is an easy pathway in place allowing for little fallout.

How long does it take before we see results?

This will vary depending on where your site currently sits or has been sitting up until this point, but typically, it might take at least 6 months to start seeing actual results coming through.

Keep in mind, the time it takes to see these results is typically only going to be seen if you are working with an agency that has experience and success.

If they don’t know what they’re doing or have never dealt with your niche before – expect much longer timelines than normal.

What about after I hire them? Is there anything else I need to do?

Yes! There should always be a plan for content creation post-campaign which means keep up on this front as well!

The more fresh/relevant content you can produce, the better chance of people staying engaged with your brand. This also helps agencies track changes over time (positive or negative).

How long does it take until we see real revenue numbers coming through?

Again, this will depend on the agency you are working with, but typically it will not happen overnight.

We always suggest having a few goals in mind that align perfectly with your current business objectives and then work towards those first before creating new ones.

This ensures success isn’t just about numbers but instead something that is tangible & achievable within the given time frame/budget.

What should I do if things aren’t working out?

This may sound like an easy question to answer when looking for someone online or cold calling different companies; however, we would recommend digging into why they weren’t successful rather than assuming things won’t change.

If there was a specific reason (i.e., the campaign failed) or their efforts were just flat out not working for you – it’s important to pinpoint & understand why. This will allow them to have the ability to better your chances of success in the future.

What if I need more work done? Can they help me with that too?

Sometimes clients find themselves needing extra assistance after an initial campaign is launched, but don’t necessarily want or need another agency involved.

In those cases, we often suggest reaching out and seeing how much that would cost so there aren’t any surprises down the road!

Are you comfortable working with multiple clients at once?

Of course, we are! In fact, this is something that makes us unique! We have a team of dedicated individuals who work together closely to ensure each client gets the attention they deserve.

It’s our goal for all projects to run smoothly and without any hiccups along the way, so there should never be an issue in terms of communication or service.

Do digital marketing agencies offer support/training after I sign on? Do I need it?

Yes – but not always. That depends on what your needs may be as well as how expensive & extensive training might get (i.e., webinars, online courses, etc.).

If you see yourself needing in-depth training – it’s important to get a sense of what that might cost and how much time it will take.

If you’re just looking for occasional check-ins or updates on where things are at, this shouldn’t be an issue.

Why do I need different companies/agencies working with me? Can’t they all help my business grow?

It’s not always advisable to have multiple agencies working together unless there is a specific reason why (i.e., one focuses on SEO while the other only does social media).

In most cases, we would suggest keeping them separate because each offers their own unique experience & knowledge, which can often lead to better results overall!

That said, if your goal is simply more exposure without necessarily wanting to make more sales – then multiple agencies may be a good fit.

What if I want to hire you? What are your rates?

Our agency typically charges based on the scope of work/project that is being put together . This could include one or all services (i.e., SEO, social media, PPC) and depends very much on what it is you’re looking for specifically!

We do provide free quotes & proposals upon request so feel free to reach out anytime with questions about this front as well!

While we cannot always guarantee results, our goal as Digital Marketing Specialists has been not only quality but service, which means clients come first in every capacity possible.

If something isn’t up to par – we will make sure it gets resolved as quickly and efficiently as possible so you can focus on what’s most important which is growing your business.

Are there any hidden fees?

At this time, we do not charge for add-ons or changes to projects unless they were specifically requested.

We also offer free consultations & quotes (as mentioned above) before work begins! In addition, our services are transparent in terms of pricing/billing each month, which means you’ll never be surprised by a bill. Everything will be clearly outlined beforehand so that expectations stay consistent throughout the process!

Do I need someone to manage my website?

It’s not necessary to have someone manage your website as we can provide insight on how it might be done.

That being said, if there is a specific issue that you’re looking to resolve, then this could certainly help!

The best way to find out would be to ask for some recommendations or see what types of services they offer when reaching out about working together.

This all depends on what may need to get handled & whether or not it makes sense in terms of budget/time constraints.

If so – perhaps having an expert take care of those things will help streamline the experience and ultimately save time/money down the road (i.e., 40% off annual maintenance).

What does SEO do? How long does my site need to be up?

SEO is simply the acronym for search engine optimization which means to increase your website’s visibility in terms of organic searches on Google and other major search engines (i.e., Bing, Yahoo).

Depending on what keywords you’re targeting & how competitive the industry might be – this can take anywhere between six months to a year or more.

This also depends on how much time/effort goes into it such as creating new content, adding fresh things like photos, social media posts every week, etc.

In addition, having a site that has been “up” doesn’t necessarily mean it will have SEO value – meaning there could be issues with overall load speed which would need to be addressed prior to starting any work!

On average, though, this process can take up to (6) months or so but it’s important to keep in mind that we cannot always guarantee a specific timeframe.

Sometimes, Google might deem your site “unhealthy” which means you’ll need more work done (i.e., link building).

For the most part though – SEO is simply about creating better content for users online and making sure it ranks on top of search engines.

What does social media marketing do? Which channels should I be using?

Social media marketing helps businesses get exposure by utilizing platforms like Facebook, Twitter & Instagram as well as others depending on what type of business one may have!

The goal here would be growing followers/subscribers while incorporating various types of posts throughout each week (i.e., photos, videos, blog posts etc).

This can be done by simply utilizing hashtags on each platform which will help your content get discovered faster/easier.

When it comes to what platforms should we use – this all depends on the type of business one may have but more often than not our clients tend to utilize Facebook & Instagram as these are two of the most popular social media sites with a huge user base and engagement!

What does link building do?

Link building is essentially about getting links from other websites that point back towards yours!

These could either be articles written mentioning you in some way or even things like “sponsored post” opportunities where brands pay for impressions via ads. In terms of how long this process takes – it can vary anywhere between six months to a year or more!

The main thing here would be the type of business one may have along with how much time they’re willing/able to put into each week. In addition, if there is any specific issue that needs to be addressed, this could certainly help speed up the process!

How do I know what kind of content will work on my site? What does Google’s algorithm look for?

The best way to find out is by simply talking about your current strategy and asking questions about who your audience might be & where typically you see them (i.e., social media sites).

After determining these things we’ll take a deep dive into terms like keyword research which helps us better understand what your target audience is looking for online.

This can be done by utilizing things like Google’s Keyword Planner Tool, which will help shape the content on your website in terms of blog posts, landing pages, etc!

Once this initial phase has been completed – we’ll likely have a better idea about where you stand with SEO (i.e., rankings) and whether or not there are any areas that need addressed.

What does PPC do?

Paid search/pay-per-click is essentially advertising whereby businesses pay to have ads appear when certain keywords are typed into major search engines such as Google & Bing!

The goal here would simply be making sure these ads get seen by potential customers having an interest within specific industries so they’re able to click and convert on them.

For the most part, businesses use PPC when they’re not seeing results with SEO (i.e., rankings) or if there is a specific issue that needs to be addressed as this can also help speed up the process!

What does a WordPress expert do?

WordPress is a platform that individuals can use to create their own websites/blogs. In order for these sites to be created, WordPress needs to be installed on the website itself, which takes expertise.

This is typically done by freelancers who built sites using this software and offer services in terms of upkeeping & management.

For example – if there are any updates that need applied (i.e., latest version), problems with plugins, or even things like security then they’re able to help!

The most important thing here would simply be determining whether you require maintenance work every month, quarterly, etc as well as what type of tasks one might need completed i.e., theme customization, plugin issues, etc.

What are the different types of services offered by online marketing companies in Virginia Beach?

For the most part, online marketing companies generally offer services such as SEO, PPC, Content creation, video animation, lead generation, Social Media, etc.

More often than not, these are kept separate so that each business owner can have a better understanding of what they’re paying for and then use this information to inform their overall strategy.

This is especially true when it comes to digital marketing agencies in Virginia Beach where clients will get access to experts who understand all aspects of online advertising!

For example – if one needs help with social media management (i.e., running different ads across various platforms) but has no idea how SEO works or doesn’t feel confident about using Google’s Keyword Planner Tool, there could be someone available within your agency who would be able to assist you throughout the entire process!

What is a blog and what does it have to do with online marketing?

A blog is essentially an online journal whereby users/businesses are able to post articles that anyone can read, share or comment on.

In regards to digital marketing – this plays more of a role when it comes down to SEO (i.e., ranking in search results) as content within these posts needs edited & optimized so they’re able to rank high enough for people looking up certain terms via Google etc!

The most important thing here would be doing keyword research which helps us better understand what your target audience is interested in seeing so we’ll tailor our writing towards those topics.

This also means there should always be new material added onto the site regularly which helps increase traffic over time!

What is an SEM specialist?

SEM stands for Search Engine Marketing. This essentially refers to the process of trying to get your website (or a specific page) in front of people who are actively looking for services/products within different industries.

The goal here would be ensuring that potential customers have access to what you’re offering so they’ll click and convert on these ads, which can help businesses reach their target audience more effectively than other forms of advertising!

These individuals work closely with PPC experts as well as SEOs because there needs to be synergy between both sides if any decent results are going to come from this type of marketing strategy.

For example – someone may need PPC implemented but it’s not possible without adequate keywords or a website to direct traffic towards.

What is the difference between SEO and PPC?

SEO stands for Search Engine Optimization whereas PPC stands for Pay-Per Click which are both methods of getting your business in front of more potential clients via search engines like Google, Bing etc.

The main goal here would be ensuring that you’re able to rank as high up as possible so people will see these ads when they do research related topics!

This can help boost brand awareness & exposure by essentially making it much easier for new customers to find out about what businesses have to offer.

As far as differences go – generally speaking, SEMs/PPC experts work together because there needs to be a synergy between all aspects of this form of marketing is going to work.

In other words, both PPC & SEO need each other if these individuals want their campaigns to be as effective as possible!

What are the benefits of working with an online marketing company?

Depending on what you’re looking for, – there are several reasons it may make sense (i.e., offer more value) when compared to hiring someone in-house or trying things out by yourself.

For starters, many digital agencies have access to many tools that’ll help businesses at all stages improve upon existing strategies and acquire new leads/customers, which will ultimately lead towards better ROI!

These companies also understand where the market is headed so they can come up with the creativity that business owners are able to implement in order to stay ahead of the curve (rather than falling behind).

Additionally, since these experts have experience within this industry, they’re able to provide more insight/advice on what you can do from a strategic standpoint that could benefit your business long term!