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Virginia is A Unique Place

Virginia is a valuable gem in the VA, and your business would be wise to target Virginia with SEO.

Services We Offer

Search Engine Optimization
Website Design and Redesign
Website Management
Social Media Marketing
Content Writing
Reputation Management
Website Audit
Lead Generation & Conversion
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Start Ranking in Virginia Today.

Virginia SEO is a strategy of optimizing your Virginia-based business website with the intent to drive traffic from search engines.

The more people who visit your site, the more likely you are to reach out to new customers and increase revenue.

Implementing effective SEO techniques into your website will help you dominate in local rankings for anything related to Virginia or what you offer on your site.

These are some of the most successful strategies currently being used by businesses around the world!

Before, we begin with the most effective techniques, let’s define a few terms.

What is SEO?

When we talk about search engine optimization (SEO), there is one thing you should know: It is not magic!

Many people believe that SEO will bring them to the top of Google overnight and increase traffic exponentially on their site. However, this couldn’t be further from the truth.

SEO is a process that takes time and requires patience, dedication, hard work, creativity and knowledge of best practices to achieve positive results.

Now let’s get into some effective SEO techniques you can implement on your website right away!

Top 15 Effective SEO Strategies to Drive Traffic on Your Site

In this section, I will tell you the most effective SEO techniques being used today.

Some of these may seem like common sense, but they are still being overlooked by many businesses.

If you are looking to increase traffic on your website, then implementing these techniques is a must!

Keyword Research

The first step in any successful SEO strategy is selecting keywords for which people are searching online about your business or products/services offered by your company.

Once you have selected the top few keywords related to what you offer with proven search volume numbers (we will talk more about this below), it’s important to optimize each page of your site with these terms throughout content – title tags, meta descriptions , alt text for images etc.

This is the easiest and most effective way to start dominating your local rankings on Google.

Don’t forget: don’t overdo it! Use these keywords naturally and effectively throughout content so that you do not appear like an “SEO spammer” – people will leave your site if they feel like they are being tricked into clicking on it by search engines.

Internal Linking

When we talk about internal linking, there is one thing for sure: this SEO technique has been around since before I was born (and hopefully longer than that).  

Internal linking means typing out specific keywords in anchor text when creating links between webpages of a website or blog posts.  

The more frequently used particular terms are linked together, the more likely you are to be listed for those keywords.

Use internal linking to connect your top content together and optimize for keywords you already have selected.

However, don’t go overboard! Linking every single keyword on a page will look messy and totally unappealing to users which can result in a bad user experience or lower rankings if Google sees this as an issue.

You should be able to easily navigate through parts of your site without seeing too many links that are not related at all.  

This is another easy but effective way to start dominating local search results today!

Keyword Density

This technique has been around since the beginning of SEO itself: it means how often particular words appear throughout written content compared with other terms unrelated to what you offer (i.e. the density of a word).

The goal is to have your target keywords appear as often as possible without being too obvious or spammy about it.

You can use tools such as Google AdWords Keyword Planner and MozBar to determine how frequently particular terms are being used on other websites – this will give you an idea of what’s considered “normal” for your targeted industry.

Then, once you have selected the top few keywords related to your business, make sure they are included in the following places: title tags, meta descriptions, header tags (h-tags), image file names and alt text.

Again: don’t go overboard! If you stuff all of your content with keywords, not only will it look spammy to users, but you could also get penalized by Google for keyword stuffing.

Optimize Webpages for Speed

A slow website can be a real turnoff for potential customers – nobody wants to wait more than a few seconds for a page to load before abandoning it altogether.

This is why optimizing your webpages for speed is so important! In addition to improving user experience, faster loading pages will also help with your site’s SEO ranking factors .

There are many ways to improve page speed such as compressing images, using caching , minifying resources etc. and the best way to find out what works best for your website is by testing different methods.

You can use tools such as GTMetrix and Google PageSpeed Insights to analyze your website’s loading speed and receive suggestions on how to improve it.

Optimize for Mobile

Did you know that more than half of all internet traffic now comes from mobile devices?     

It is crucial to make sure your site looks and performs great on both desktop and mobile devices. If it does not, then Google might see this as a negative for SEO ranking factors .

There are many ways to optimize pages for mobile devices such as using responsive design (you can use free tools like CSS Ada to achieve this).  

Another option is serving mobile-optimized content, which means creating separate versions of your webpages for desktop and mobile users.

You can use the Google Mobile-Friendly Test to check if your pages are mobile-friendly and receive suggestions on how to improve them.

Create Rich Snippets

Rich snippets are a great way to stand out from the competition in search engine results pages (SERPs).

They allow you to include additional information about your business such as star ratings, prices and contact information in SERPs.

This can help you improve click-through rates (CTR) considerably – users are much more likely to click on a search result that contains rich snippets than one without them!       

You don’t need any special tools or knowledge to create rich snippets; Google provides a Rich Snippets Testing Tool that allows you to check whether your webpage markup is correct.

You can use it as well as Google Structured Data Markup Helper for this purpose.

Use Schema Markup

Schema markup describes different types of web content on your website and helps search engines understand their meaning so they can return more relevant results.

For instance, if your site sells products then Schema markup will make it easier for Google to understand them and display rich product snippets in SERPs (just like the ones you see when searching for “iPhone” or “Nike shoes”).     

You can use tools such as Microdata Generator , JSON-LD and Google Structured Data Testing Tool to generate proper markup.

Once you have created it, make sure to validate your code using the same tools – this will help you avoid errors that could affect how search engines crawl or index your content.     

If you’re not an expert in Schema Markup yourself, then there are plenty of services that will do it for you – just make sure to choose one that is reputable and knows what they’re doing.

Link Out

External links are a great way to show Google that your site is an authority on a particular subject.

Not only does this help with SEO ranking factors, but it can also drive traffic from other websites.

You can use tools such as Open Site Explorer to find out which are the most relevant external links for your keywords and make sure you include them on your site (make sure that they don’t look spammy though).  

Regularly update your content

Regularly updated content is not only great for your visitors, but it’s also beneficial for your site’s SEO.

It shows Google that you’re an authority on the subject and that you’re actively engaged in providing valuable information to your audience.

There are many ways to keep your content fresh – you can write new blog posts, update old ones, share videos, etc.     

Just make sure that you post something useful at least once a month to keep your site active and Google happy!

Post new content on social media sites

You can increase the reach of your website by posting links to it on various social media websites such as Facebook, LinkedIn, Twitter, Tumblr or Flickr.

This will help you get more exposure and drive traffic to your site from people who are interested in the topics that you cover.

Make sure to post interesting, engaging content that will capture people’s attention and make them want to visit your website!

Include keywords in your titles

One of the most important SEO ranking factors is the use of keywords in titles.

Make sure to include your target keywords in the title of each page on your website as well as in the meta tags.

You can use tools such as Google Adwords Keyword Planner and SEOBook’s Free Keyword Tool to help you find the right keywords for your site.

Include keywords in your content

In addition to using them in titles and meta tags, you should also include keywords throughout the content of your website.

This will help Google understand what your page is about and rank it higher for those particular keywords.

You can use the same tools mentioned earlier to find related keywords that you may not have thought of.

Use keywords in your H tags

You should also make sure to use the right kind of HTML Headings when writing content on your site (H Tags).

This will help Google better understand what each section is about and rank them accordingly.  

For example, if you’re writing a blog post then it’s best to use H tags that are appropriate for blog posts (i.e. use “H-tags” instead of just “Tags”).

Use Local Keywords

If you have a brick and mortar store then it’s important to include local keywords in your site content so Google can see where you’re located, which will help improve your rankings in SERPS.

You can use the Google Adwords Keyword Planner to find local keywords that are relevant to your business.

Create a sitemap

A sitemap is an XML file that contains a list of all the pages on your website.

This file helps search engines crawl and index your site more efficiently, which will improve your SEO ranking.

You can use a tool like XML-Sitemaps to quickly create one of these files for free and submit it to Google, Bing, Yahoo! & so they know about all the pages on your site.

Why hiring a local Virginia SEO expert, or a consultant is a good idea?

Hiring an SEO consultant can definitely help your website rank better and drive more traffic to it.

They will be able to help you identify the right keywords, create a strategy and implement it on your website.

They can also help you with other aspects of SEO such as link building, social media marketing and content creation.

If you’re looking for more traffic and better rankings then hiring an SEO consultant is definitely a good idea!

FAQ About hiring a Virginia SEO Expert and Consultant

Below are some questions that you may be asking yourself about hiring an SEO consultant.

Do I really need to hire one? Shouldn’t my website rank well if it’s on the first page of Google?     

Unfortunately, there are hundreds of websites competing for top rankings in search engines and your site might not make it to the first few pages no matter how well it’s optimized.

Hiring an SEO consultant can help improve your rankings and drive more traffic to your website.

How much will it cost? What kind of results can I expect?

The price for SEO services can vary depending on the size and complexity of your website, as well as the level of optimization that is required.

However, most SEO consultants offer a variety of services and packages that fit different budgets.

The results you can expect from SEO also vary depending on the competitiveness of your industry, the level of optimization already in place, and other factors.

However, most businesses will see an increase in traffic and rankings within the first 6 months.

Do I need to hire someone in Virginia?

No, you do not.  SEO consultants are based all over the world (in fact most of our clients come from outside Virginia).  However if you decide to go with a local consultant they will be able to better understand your industry and market.   

What is SEO copywriting? Why should I care about it?

Copywriting refers to content that has been written specifically for online marketing (including things like blog posts, articles, press releases etc.) .                

This kind of writing can also help improve rankings because search engines reward sites that have unique and compelling content on their site.  Also this type of content helps drive more traffic since people like to share informative and engaging posts on their social media accounts.  That means more exposure for your website!

What is the best way to improve my rankings?

The best way to improve your online rankings is by creating unique, compelling content that people will want to link back to (in other words: create a blog!).                

This type of content helps you build links naturally over time and increases brand awareness which in turn leads to higher search engine rankings.

Additionally, optimizing your website for search engines and using the right keywords will also help improve your rankings.

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