Do you have a website for your business, but it just isn’t ranking well in Google? If so, this article is for you.
Do it Right Marketing is a web design company that specializes in helping businesses rank well.
In this blog post, we are going to share with you what they believe are the best strategies to rank higher on search engines like Google.
Want to learn more about how these strategies work? Keep reading!
But first, let’s start with a little bit of background information on how Google ranks websites.
Before we dive into the best web design strategies for ranking well, it’s important to understand how Google actually ranks websites.
Google looks at a number of factors when determining where to rank a website in their search engine results.
Some of these factors include: pages that are linked to from other websites, the quality and quantity of inbound links pointing to a specific website, along with how relevant or unique it is compared to competing webpages on the same topic.
Web designers can use this information as a guide when they are creating or redesigning a website.
By following the best web design practices below, you can help your website rank higher in Google search results.
Now that we have an understanding of how Google ranks websites, let’s dive into some specific strategies that you can use to improve your ranking.
We have chosen these strategies because they are the ones that our web design company has found to be most effective for local businesses.
The speed and load time of your website can affect how well it ranks on Google.
Users will often abandon a page if it takes too long to load or they are unable to access certain content because the site is taking so long to download due to an inefficient server, slow web hosting speeds , etc..
To ensure that your website loads quickly, you need to make sure that all graphics are compressed for size without compromising quality.
Images should also be paired with alternative text descriptions in order for search engine crawlers (robots) can read them properly.
Another important thing that you need to do is make sure your page titles are optimized.
The title tag of a web page tells search engine crawlers what the most essential keywords are for this particular webpage, so it’s important not to stuff these with too many words or unnecessary information.
For example, instead of using “Welcome! We offer Dog Grooming Services” as an SEO friendly title, try something like “Best Dog Grooming Services in Clearwater, FL.
Metadata tags also help provide additional context about your website and its contents.
This is why they should be included on each individual post/page (as well as the homepage).
If you’re unsure about what to put in your metadata tags, our web design company recommends using a tool like Google’s PageSpeed Insights .
This will help you determine which specific tags need to be tweaked/added in order to improve the page speed and load time of your website.
One of the most important factors that search engine crawlers look at when determining how to rank a web page is the content itself.
They want to ensure that all pages have engaging information for users that also provides them with unique or helpful insights/advice.
In addition, it’s important to stay on topic and not try to stuff your posts full of keywords just so you can get more traffic from Google searches.
This will only hurt your website in the long run since search engines will detect these instances as keyword stuffing and penalize you accordingly by moving down the rankings.
If possible, stick with one primary focus per post (i.e., don’t talk about multiple topics / ideas within a single article).
A website’s structure and navigation menu can also play a role in how well it ranks on Google.
For example, if you have a lot of pages that are difficult to find or navigate (due to an overly complex menu), users will be less likely to stay on your site for very long.
This is why it’s important to make sure your website is easy to use by testing it out on different devices and browsers.
Additionally, always use text-based menus instead of graphical ones – this makes it easier for search engine crawlers to “read” and index your content correctly.
Google now takes social media signals into account when ranking websites.
This means that if you have a robust social media presence with lots of followers/likes, your website will rank higher than those without.
The best way to take advantage of this is to include social media icons and links prominently on your website (preferably in the header or footer).
This makes it easy for users to connect with you on their favorite platforms and increases the chances that they’ll share your content with their friends/family.
Our web design company can help you set up all the necessary social media accounts and configure them so they look great on your website.
One final thing to keep in mind when optimizing your website for Google is internal linking and anchor text.
Internal linking refers to the act of linking one page on your website to another.
Anchor text is the text you use to link to other pages (e.g., “click here,” “read more,” etc.).
Both of these play a role in how well your website ranks on search engines.
The better you optimize them, the higher your website will rank.
Our web design company can help you set up effective internal links and choose the best anchor text for each individual page/post.
A blog is a great way to add fresh, new content to your website on a regular basis.
Not only does this help keep users engaged, but it also tells Google that your site is active and worth ranking higher.
If you don’t have a blog already, our web design company can help set one up for you.
We can also help you come up with topics to write about and design a blog that looks great on your website.
This is a simple step that so many people forget or neglect. In order for your website to rank well, you have to submit it in the first place!
If nobody knows about its existence, how can they go and find it?
Our web design company will help set up this account with Google and ensure that all of your pages are being indexed correctly.
What to do if your website is not ranking well on Google:
-Check for errors in your website’s structure and navigation menu.
-Test out your website on different devices and browsers. If there are issues, fix them as soon as possible.
-Include social media icons/links prominently on your website (preferably in the header or footer). This makes it easier for users to connect with you and increases the chances that they’ll share your content with their friends/family.
-Use text based menus instead of graphical ones – this makes it easier for search engine crawlers to “read” and index your content correctly.
-Add a blog to your site if you don’t already have one. This is a great way to add fresh, new content on a regular basis.
-Submit your website in the first place! If nobody knows about its existence, how can they find it?
Our web design company helps set up this account with Google and ensures all of your pages are being indexed correctly.
If you want your website to rank well on Google, you need to make sure it’s optimized for search engines.
This includes using the right keywords, incorporating social media into your design, and adding a blog to your site.
Our web design company can help you with all of this and more!
We hope you found this article helpful. If you have any questions or would like more information, please don’t hesitate to contact us.
Below are the answers to some frequently asked questions about hiring a web design expert in Clearwater. If you have any other questions, please don’t hesitate to contact us.
A: The process of designing a website typically starts with coming up with ideas and sketches for what the website could look like.
Once a design has been chosen, our team will start building the website.
After the website is finished, we’ll test it out on different devices and browsers to make sure everything looks correct.
Once it’s finalized, we’ll launch it online and help you get started with SEO (search engine optimization) so that your site can rank well on Google and other search engines.
A: Costs for creating a website vary depending on the size and complexity of the website.
In general, prices start at around $5000+. However, we do offer discounts for non-profit organizations and small businesses.
A: SEO stands for search engine optimization. It’s a process of optimizing your website so that it can rank higher in search engine results pages (SERPs).
This includes incorporating keywords into your content, designing your website with SEO in mind, and building links to your site from other high-quality websites.
A: We recommend updating your website at least once a week – preferably more often than that.
This helps keep users engaged with your content and encourages them to visit more often.
A: The first thing you should check for is errors in the structure of your site’s code, links that don’t work properly, or pages that are missing from your navigation menu.
If there are any issues like this, take a look at our troubleshooting article about poorly ranked websites . It will help you get started!…
A: The average cost for designing and building a website starts at around $5000.
However, this price can vary depending on your needs – so please contact us if you have any questions!…
A: We encourage all our customers to work with one of our SEO experts during the development process in order to ensure that their sites are optimized for search engines. We also offer ongoing support after websites have launched….
Planning a project? Have an idea to execute or an interesting problem to solve? We’d love to chat.